Digital Campaign Producer

Position: Digital Campaign Producer

Team: Marketing Automation

Location: Remote

About the Role: The Salesforce Marketing Cloud (SFMC) Email Specialist is responsible for the successful production, management, and deployment of customer-facing email and SMS campaigns. This role will work closely with internal programs, copy editors, design team members, data analysts and other members of the marketing automation team to ensure communications are deployed accurately, on time, and follow brand and legal standards.

Must Have

• Bachelors Degree
• Digital Channels
• digital marketing
• Enterpirise-level email production experience
• HTML Coding
• Salesforce Marketing Cloud .
• AMPscript
• email and mobile program exceeding 1 million customers
  
  

Key Responsibilities:

With hundreds of millions of messages being sent by the organization every year, the SMFC Email Specialist plays an important role in ensuring the students, parents, and professionals who we serve receive personalized, timely, accurate communications. This individual will leverage their HTML abilities to transform text-based content and provided images into responsive, personalized, and dynamic email communications. They will own the deployment process for assigned communications, collaborating with team members from different parts of the organization to keep campaigns moving through tight deadlines. Managing multiple projects at varying stages of the deployment process is a necessity and crucial for success in this role.

Primary Responsibilities:

The SFMC Email Specialist will:

• Manage assigned email and SMS projects through coding, editing, proofing, quality assurance and deployment phases.
• Work closely with marketers and other stakeholders to produce and deploy email and SMS communications, meeting aggressive deadlines.
• Securely manage and upload contacts lists.
• Hand-code HTML from text documents into emails. Assist in the creation of templates, automations, quality control and dynamic campaigns as needed.
• Closely follow internal email marketing processes, ensuring communications meet brand and legal standards, plus assist in documentation of processes as needed.
• Analyze campaigns and recommend best practices, A/B testing, new trends in email, etc.
  
  

Minimum Qualifications:

• Solid understanding of email best practices, CAN-SPAM and other email and SMS data privacy laws.
• Experience in Salesforce Marketing Cloud Email Studio
• Strong project management skills
• A minimum of 3 years coding HTML emails, handling contact lists, and deploying communications through an email service provider is required, with recent Salesforce Marketing Cloud experience strongly preferred.
• Some A/B testing experience, and the ability to generate and communicate reports using marketing automation and web analytics tools to highlight key email/SMS performance indicators.
• Experience with responsive design for email.
• Exceptional organization, time-management, communications, attention-to-detail, and project-management abilities.
• Ability to learn and execute company-specific email production processes quickly and accurately.
• Bachelor’s degree or equivalent experience.
  
  

Preferred Qualifications:

• Hands on experience with data extensions, automations, journeys, filters and triggers in Salesforce Marketing Cloud is strongly preferred
• Salesforce Marketing Cloud Email Specialist certification is preferred
• Experience using AmpScript is a plus
• Some SQL knowledge is preferred
• Working knowledge of CloudPages and JavaScript is preferred