Digital Marketing Analyst

About the Job:

Toyota Material Handling, Inc. is seeking a qualified candidate to join our Marketing team as the Digital Marketing Analyst. You will be responsible for analyzing the effectiveness of all marketing tactics through multiple channels. You will be expected to direct these insights through several digital marketing channels by optimizing the tactics through various digital marketing initiatives. You will identify and execute opportunities to improve our content’s effectiveness throughout a prospects’ journey through the sales and marketing funnel. This includes working with various internal and external teams on digital advertising/promotions strategy, search engine optimization, competitive research, dealer communications, promotional and product messaging, nurture marketing, and marketing data analysis. You will foster a relationship between the sales and marketing teams to ensure sales team members receive necessary marketing support.

What You'll Be Doing:

• Maintain all data and analytic projects inclusive of all marketing channels and tactics.
• Become educated on utilizing multiple platforms both internal and external to TMH in order to create insights.
• Asses and utilize insights to support optimization for website, SEO, promotions, advertising and content.
• Produce reports and dashboards to be shared at all levels internally and externally to display success and countermeasures of tactics.
• Possible content creation tasks
• Blog content, product content, email content, content marketing, digital content
• Provide content suggestions based on organic search engine performance and goal-setting based on click-through rates, traffic, and conversions.
• Stay up-to-date with the latest trends and changes with SEO and major search engines.
• Support all marketing team projects as needed.

What We're Looking For:

• Bachelor’s Degree
• 1-3 years of analytics experience, ideally for B-to-B companies
• Digital Marketing Knowledge
• Proficiency in web analytics software and keyword tools
• Adobe Analytics experience preferred. Google Analytics experience required.
• Analytics Certifications (Google or Adobe) would be a bonus
• Background knowledge of digital advertising (Google, Meta, Bing, etc.) preferred
• Working knowledge of Power BI

What You'll Get in Return:

Toyota Material Handling offers a comprehensive benefits package for full-time employees, which includes:

• Generous Salary + Bonus Program
• Low cost Medical with FREE Dental and FREE Vision Insurance
• FREE on-site medical center
• On-site Pharmacy
• FREE on-site gym membership
• Wellness program (offers premium discounts for the medical plan)
• 401k matching
• Group life insurance
• Employee assistance program (EAP) that allows for covered behavioral health visits
• Generous paid time off (PTO) allotment
• Between 13-14 paid holidays
• New Parent Leave

Affirmative Action Responsibility:

As a proud equal opportunity employer, reasonable accommodations may be available to individuals with disabilities to interview and perform the essential functions of a role.

It is Toyota Material Handling's policy to afford equal employment and advancement opportunities for all qualified individuals without distinction or discrimination because of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

About Toyota Material Handling

Let Toyota take your career to new heights. Toyota Material Handling provides employees with the opportunity to make a meaningful impact through innovation and creativity in an unmatched culture.

Based in Columbus, Indiana, Toyota offers a full line of high-quality material handling equipment sold under the Toyota brand for over 50 years. We hire great people from a wide array of backgrounds, not just because it is the right thing to do but because it makes Toyota Material Handling stronger. We seek individuals committed to excellence with talent, skill, and innovation. We offer a generous salary and benefits package with a pleasant and enthusiastic work environment.

Learn More about Toyota Material Handling Careers at www.ToyotaForklift.com/Careers

Follow us on Social Media:

• Facebook: www.facebook.com/ToyotaForklift
• Twitter: twitter.com/ToyotaForklift
• YouTube: www.youtube.com/user/ToyotaMaterialHdlg
• Instagram: www.instagram.com/toyotaforklift/
• LinkedIn: www.linkedin.com/company/toyota-material-handling