Digital Marketing Manager

Pets Best, an IPH company, offers pet insurance and wellness plans for dogs and cats in every state. Founded in 2005 with a mission to provide access to comprehensive animal healthcare at an affordable price, Pets Best delivers flexible coverage, an easy claims process, and excellent customer service.

Role Summary/Purpose:

The Digital Marketing Manager role will work closely with internal stakeholders and external partners and agencies to develop and execute a direct-to-consumer digital marketing strategy. The role will be responsible for driving growth, managing spend budgets, tracking performance, and being a thought leader in digital marketing acquisition.

Essential Responsibilities:

• Execute strategy for direct-to-consumer digital acquisition channels – including close partnership with partners and agencies to ensure both delivery and optimization against budgets and target acquisition goals
• Work with IT and analytics teams within Pets Best and the broader organization to ensure campaign tracking is optimized for segmentation, audiences, and journey analytics
• Own budget and spend across all assigned channels – work closely with Finance to process payments and reconcile spend
• Develop a deep understanding of customer needs, and an ability to know how to translate these into effective copy and creative
• Work to ensure that all media buys (programmatic, social, premium, affiliate and direct) align with broader business objectives
• Create test summaries that capture learnings and best practices to optimize messaging across various customer segments
• Serve as subject matter expert in use of digital tools to gain audience insights and personalize acquisitions experience
• Partner with digital product team to align on-site experience with acquisitions strategy
• Develop and present at regular business reviews and planning meetings

Qualifications/Requirements:

• Bachelor’s degree or in lieu of degree, GED and 7+ years marketing experience in the ecommerce, insurance, or financial services industry.
• 3+ years of experience in developing multi-channel digital strategy, including affiliate, paid search, paid social, display, and programmatic media – either in an agency or for a consumer brand to include:
• 2+ years of experience in vendor/project management
• Experience owning marketing budget, with prior accountability for large scale performance marketing campaigns

Desired Characteristics:

• MBA preferred
• Prior experience managing digital media agencies, and affiliate marketing partnerships
• Experience in marketing insurance products through digital distribution channels
• Strong quantitative skills, including analytical abilities and math proficiency
• Prior experience working with digital measurement tools such as Google Analytics, and affiliate management tools such as Impact Radius or Tune
• Strong understanding of technical requirements, including tracking pixels, data integrations, etc. as it applies to paid media capabilities
• Strategic thinking with ability to develop and implement actionable plans to drive business results.
• Strong inter-personal skills, with ability to influence across cross-functional teams
• Demonstrated project management skills. Strong problem-solving skills with a demonstrated ability to evaluate situations using multiple sources of information.
• Strong PC proficiency (MS Office Suite) or comparable software applications