Digital Media Manager (Yamaha Corporation of America)

Job Details

Description

Yamaha employees are committed to helping everyone progress, express and connect through music and sound. We offer innovative, finely crafted and award-winning products for the entire journey. As the world’s largest musical instrument manufacturer, we are known for our quality, customer service and innovation.

This position can be remote anywhere in the US with the ideal candidate located on the Western half of the US!

Purpose of Role

Identify strategies and deliver paid media opportunities that brings brand consistency, increases relevance, and improves purchase intent.

Key Accountabilities Include

• Ensures the development and activation of digital media plans to deliver on the marketing campaigns’ goals and KPIs.
• • Drives performance insights so internal teams can apply media research, data, and analytics.
• • Drives the development and execution of paid media asset creation.
• • Drives best practices that support a center of excellence for paid media.
• • Attracts, engages, and develops team members within the department.

Primary Responsibilities Include

• Drives media related planning and process.
• • Drives strategic planning of paid media creative/assets which ensure the optimal customer journey and channel mix.
• • Analyzes and interprets meaning analytics and translates into actionable insights for all paid media tactics.
• • Leads digital investment strategic planning and scope of work negotiations to ensure on budget performance.

Core Functional Competencies

• Creative Strategy: Determine a course of action to develop creative assets.
• • Customer Insights: Ability to understand and interpret customer data, behaviors, and feedback into conclusions that can be used to make marketing decisions.
• • Data Storytelling: Practice of building a compelling narrative around a set of data and its accompanying visualizations to convey meaning.
• • Digital Media Management: Synthesize all components of a digital marketing campaign across platforms.
• • Marketing Strategy Development: Select a course of action to achieve marketing goals.
• • Paid Social Media: Use social media channel paid activation to reach and engage customers, promoting the brand and various product or sales messages.
• • Project Management (Account Services): Plan, organize, and manage tasks and resources to bring about successful completion of a specific project.

Core Behavioral Competencies

• Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment)
• • Customer Focus
• • Instills Trust
• • Drives Results
• • Manages Conflict
• • Develops Talent
• • Ensures Accountability

Qualifications

Ideal

• Paid digital strategic planning and activation expertise across brand and performance media.
• • Advanced with media analytics, data storytelling, and KPI evaluation/setting.
• • Experience in creative strategy and media collaboration for asset creation and management.
• • Microsoft Office Suite proficiency: Working knowledge of Excel (pivot, v-lookups, etc.) and PowerPoint.

Preferred

• 5+ years of paid media experience
• • Experience at a paid media agency across multiple accounts and client industries
• • Experience with Google Analytics or cloud-based project management tools
• • Experience with a top consumer brand

Here’s What We’ll Bring

• Comprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributions
• Performance based bonus program
• Robust employee wellness programs including free music lessons
• Gym and wellness reimbursement program
• Tobacco cessation reward program
• Free concerts from award winning artists
• Discounted hotel, travel, entertainment, and other attractions
• Employee product purchase program
• Flexible work options (including hybrid schedule)
• Casual dress
• Vacation, sick-time and personal floating holidays
• Monthly events, for example -- Bring Your Dog to Work Day, Employee Singing Competitions, Spirit Week and other fun events
• Inclusive and passionate culture
• We foster a culture in which everyone feels welcomed, included, and valued; and recognize that diversity contributes to the success of Yamaha

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)