Digital Marketing Operations Manager
Digital Marketing Operations Manager
Information Security Media Group (ISMG)
New York, NY
See who Information Security Media Group (ISMG) has hired for this role
Our Story
Information Security Media Group is a global Intelligence & Education firm serving the Cybersecurity industry by offering news, views, & research all focused on the top topics faced by professionals in the security space today! With 15 brands, 37 digital media properties, & a global audience of 1.2M subscribers, we are providing cybersecurity coverage across a multitude of industries & regions.
We pride ourselves on producing worldwide up-to-date breaking news & top notch digital content tackling the many issues facing practitioners in the industry today, tomorrow, & yesterday. Additionally, we provide our network with an excellent variety of digital education & training offerings along with a global portfolio of over 300 in-person & virtual events designed to provide high-impact education & engagement cybersecurity professionals, leaving them with informed perspectives & actionable solutions for their pressing cybersecurity challenges.
The Opportunity
ISMG is seeking an experienced & technically adept Digital Marketing Operations Manager. In this pivotal hands-on role, you will be responsible for building & maintaining advanced WordPress websites, managing & automating complex digital marketing campaigns using tools like Marketo & Stripo, & aligning marketing automation strategies with business objectives.
You will leverage your expertise in modern web development & marketing automation to optimize digital marketing efforts & drive business results. You will also play a strategic role in planning, managing, & overseeing the execution of digital marketing projects for all ISMG business units.
What You'll Be Doing
- Designing, developing, & maintaining complex WordPress websites, including custom themes & plugins for ISMG Business Units
- Implementing enhancements to website aesthetics, performance, & SEO in close collaboration with design & content teams according to brand guidelines
- Creating custom landing pages & optimizing site speed using advanced web performance techniques, leveraging the latest in front-end frameworks
- Leading the integration of our websites with marketing & CRM platforms, such as Salesforce & HubSpot, ensuring data flows seamlessly between systems using APIs, webhooks, & middleware solutions
- Designing & automating multi-channel marketing campaigns using advanced features of Marketo & Stripo
- Driving the strategic planning, development, & innovation of new digital marketing initiatives across business units embracing our use of AI tools
- Designing, implementing, & monitoring KPI dashboards to track website & marketing campaign performance
- Conducting deep analysis of marketing campaign metrics using advanced tools & frameworks to generate actionable insights & strategies
- Serving as a technical lead, translating business requirements into sophisticated digital marketing solutions
- Collaborating with global marketing teams, designers, web developers, & content creators to deliver engaging campaign assets
- Guiding cross-functional teams through project planning & execution, providing accurate task estimations, overseeing deliverable timelines & ensuring adherence to agile methodologies & deadlines
What You’ll Bring for Success
- Bachelor's degree in a related field
- 3+ years of experience in a marketing operations and/or web design focused role
- Demonstrated success in managing complex web projects & teams using agile methodologies
- Extensive experience building & maintaining advanced WordPress websites, including custom themes/plugin development & WordPress REST API
- Proficiency in full-stack web development, including experience with HTML5, CSS3, & JavaScript frameworks
- Experience designing & automating multi-channel marketing campaigns using advanced features of Marketo, HubSpot & other tools
- Strong expertise in web performance optimization, SEO, A/B testing methodologies, & data analytics
- Hands-on experience with marketing technology integrations, including CRM, web analytics, & automation tools
- Exceptional analytical & problem-solving skills with strong attention to detail & ability to generate metrics-driven insight & strategies
Preferred Skills
- Familiarity with server-side languages such as Python, or Node.js
- Advanced understanding of web security practices & compliance
- Experience with CI/CD pipelines, version control (Git), & cloud hosting platforms
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Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Marketing, Project Management, and Design -
Industries
Marketing Services, Technology, Information and Media, and Events Services
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See who you knowFeatured Benefits
Inferred from the description for this job
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Medical insurance -
Dental insurance -
Vision insurance -
401(k) -
Paid maternity leave -
Paid paternity leave -
Commuter benefits -
Disability insurance
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