Jobot

Digital Marketing Specialist

Jobot Charlotte, NC

Jobot provided pay range

This range is provided by Jobot. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$60,000.00/yr - $90,000.00/yr
Want to learn more about this role and Jobot? Click our Jobot logo and follow our LinkedIn page!

Job details

A B2B banking institution is looking for a Digital Marketing Specialist to add to their growing marketing team!

This Jobot Job is hosted by Julie Massey

Are you a fit? Easy Apply now by clicking the "Easy Apply" button and sending us your resume.

Salary $60,000 - $90,000 per year

A Bit About Us

A B2B banking institution is looking for a Digital Marketing Specialist to add to their growing marketing team!



Why join us?


Room for growth

Great company culture

Strong benefits package!

Job Details

** FULLY ONSITE ROLE IN CHARLOTTE, NC **

This person will assist with demand generation marketing efforts and helping to develop, implement and optimize content across social and digital channels. This person must be able to work independently to build and execute marketing campaigns across paid, owned, and earned channels for a targeted clientele.

Duties

Design, write and build social media and website content to grow social channel followers and increase content engagement rates.

Write press release drafts, partnership announcements and engage with media outlets

Gather insights on and conduct ongoing research around target audiences

Organize and help execute direct mail marketing efforts.

Utilize CRM systems (HubSpot or Salesforce) effectively for marketing automation.

Conduct monthly performance reviews of plan execution, comparing budget vs. forecast, and providing recommendations for adjustments

Requirements

Five (5) years of experience in marketing, communications, PR, social media, or related field required.

Banking Or Healthcare Marketing Experience Preferred

Experience independently managing, running, and writing for social media channels.

Proficient in email template creation and using website CMSs (WordPress, etc.). Familiarity with marketing automation platforms (HubSpot, Pardot, etc.). Experience in data analytics tools such as Google Analytics, Tableau, Excel.

Event Marketing And Direct Mail Experience Preferred

Bachelors Degree

Interested in hearing more? Easy Apply now by clicking the "Easy Apply" button.

Want to learn more about this role and Jobot?

Click our Jobot logo and follow our LinkedIn page!

  • Seniority level

    Not Applicable
  • Employment type

    Full-time
  • Job function

    Marketing and Sales
  • Industries

    Advertising Services, Marketing Services, and Public Relations and Communications Services

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