The Digital Media Specialist is responsible for campaign set up, management and analysis of digital media for a portfolio of clients. This role is responsible for hands-on-keyboard management of assigned campaigns across in-platform channels (e.g. Paid Social, Paid Search, Programmatic). It is common to seek and provide support from/to team mates on channels. While experience across multiple digital channels is preferred, it is not required. Deep experience in one+ channel is appreciated, and you will be trained across other channels. Attention to detail and ability to manage multiple needs in parallel are imperative. Measures for success include campaign performance and work quality.
Responsibilities:
Key Responsibilities for Digital Marketing Specialist
Campaign Setup and Management
Set up digital marketing campaigns across Google, Paid Social (e.g., Facebook, Instagram), and Programmatic platforms
Ensure campaigns are configured correctly and aligned with strategic goals
Campaign Optimization
Continuously monitor and optimize campaigns for performance improvements
Adjust bids, targeting, and ad placements based on real-time data
Ad Copy Optimization
Develop and test ad copy to improve click-through rates (CTR) and conversion rates
Conduct A/B testing to determine the most effective ad creatives and messages
Budget Management
Allocate and manage campaign budgets to maximize ROI
Track spending and ensure it aligns with budgetary constraints
Performance Analytics and Reporting
Analyze campaign performance data and generate detailed reports
Provide insights and recommendations for further optimization
Audience Targeting and Segmentation
Utilize data to define and refine target audiences
Implement segmentation strategies to reach the most relevant audiences
Collaboration
Work closely with the extended team to deadlines and expectations are met
Coordinate with other departments to align digital marketing efforts with overall business objectives
Staying Updated
Keep up-to-date with the latest trends, tools, and best practices in digital marketing
Implement new strategies and technologies to stay ahead of the competition
Compliance and Quality Assurance
Ensure all campaigns comply with platform policies and industry regulations
Maintain high standards for ad quality and relevance
Qualifications:
3-5+ year(s) relevant experience
Strong excel skills
Strong written and verbal communication
Certifications in digital channels (e.g. Google Products, Meta Blueprint, etc.)
Experience in simultaneously managing multiple channels and campaigns
Strong foundational knowledge across all media channels (paid search, social, display, programmatic etc.), seeks subject matter expertise in a particular channel.
Attention to detail, accuracy, and ability to manage multiple projects is a must
Strong excel skills and comfortability with manipulating and interpreting data
Tools:
MS Office
Google Ads
Microsoft Ads
Facebook Business Manager
The Trade Desk (and other DSPs)
LinkedIn Campaign Manager
TikTok Ads
Snapchat Ads
Prisma
Physical Requirements:
Extended Screen Time: Regularly working long hours in front of a computer to manage and optimize digital marketing campaigns
Sedentary Work: Primarily sitting for extended periods during work hours
Manual Dexterity: Frequent use of hands for typing, using a mouse, and navigating various software platforms
Visual Acuity: Requires good vision to read and interpret data on computer screens
Repetitive Motions: Performing repetitive tasks such as typing and mouse usage
The Perks:
The best co-workers you’ll ever find
Unlimited PTO
Medical, Dental, Vision, 401k
Annual bonuses for all levels
Ongoing training opportunities
Planned outings and team events (remote workers included!)
An Equal Opportunity Employer
We do not discriminate based on race, color, religion, national origin, sex, age, disability, genetic information, or any other status protected by law or regulation. It is our intention that all qualified applicants are given equal opportunity and that selection decisions be based on job-related factors.
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Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Internet Publishing
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