Digital Producer

Summary

Buck Knives’ mission is to create purpose-built knives that perform for generations. Buck Knives is searching for a Digital Producer who can capture our brand’s drive and passion, and help share that with our customers. This role would conceptualize, plan, and execute studio and field-based video and still photography, as well as all post-production work required to deliver the final assets across all Buck Knives media platforms. This role requires a high degree of creativity and initiative, self-directed management of daily work priorities, and execution strategies aligned with the larger marketing team. An excellent candidate for this role would have an advanced-level understanding of using visuals to tell stories to engender an emotional connection and excitement. Must have the drive to expand their professional role. A passion for all things outdoors, including hunting, fishing, hiking, and beyond is preferred.

Essential Duties And Responsibilities

The essential duties and responsibilities include but are not limited to the following:

• Studio Production – 40%:
• Proficiency in camera operations, primarily Canon & Sony, and studio lighting
• Conduct and lead photoshoots for Buck’s marketing materials, including product photography, lifestyle photography, ecommerce photography, and video shoots
• Provide recommendations around the photo shoot look and feel, selecting lens and camera equipment, determining props, costumes and photo design
• Partner with senior creatives to maintain photo studio, helping determine set up and vital equipment
• Capture high-quality and on-brand photos that align with Buck’s visual standard
  
  

• Post Production – 40%:
• Proficiency in Photoshop, Premiere, Illustrator, After Effects, Adobe Suite programs as needed
• General understanding of how to create and use Photoshop paths
• Understanding of color modes and file types, and associated processes
• Ability to cut out all new/backlog product photography for B2C, B2B, and Amazon deliverables
• Color correction, resizing, exports, and asset media management per individual platform specs
• Deliver final assets for approval by senior creatives
• Fulfill file-naming and metadata protocols for accurate and complete digital asset storage
  
  

• Field Production – 20%:
• Lead and Assist in field photography/video shoots for lifestyle imagery
• Capable of carrying gear necessary distances for shoots in remote locations
• Partner with senior creatives to source talent and locations for photoshoots
• Field photography/video lighting, bounce, and prop techniques
• Some travel required to capture images at brand and community events
  

SUPERVISORY

This role will have no immediate supervisory responsibilities.

TRAVEL

Approximately 5-10 times a year, both domestic and potential for international, spanning nights, weekends, and holidays.

Qualifications

• Principles, methods, and theory of visual-based marketing communications; professional production procedures, practices, techniques, and terminology
• Studio production, graphics manipulation, lighting, and post-production
• Advanced Adobe Creative Suite knowledge in Photoshop, Lightroom, Bridge, Premier, After Effects, and Audition
• Proper handling and troubleshooting of production and post-production equipment
• Safety practices related to photo and video production
• DSLR/Mirrorless camera operations (Preferably with Canon & Sony)
• Creatively plan and translate abstract concepts and strategies into effective visual form
• Work with other technical and non-technical staff to organize and complete projects
• Advise staff on effective content generation and communication practices
• Ability to adapt work style to fit different audiences
• Develop and optimize workflow techniques to manage projects effectively and efficiently
• Lift and move equipment
• Perform basic repairs on video/photo equipment
• Research solutions and make technical decisions
• Write and speak clearly, concisely, and effectively
• Meet deadlines and manages multiple priorities
• Responds well to critiques and adapts projects accordingly based on team feedback
• Research and remain current on the developments and applications of state-of-the-art video production and photography technologies.
  
  

Education/Experience

• Bachelor’s degree in Marketing, Video Production, Photography, or a similar field preferred or equivalent experience
• 3-5 years; progressively responsible for, and experienced in, a professional production environment, demonstrating competence in content creation, including video and photography, post production
• Proven track record of creating high-quality, engaging content for consumer product brands and/or public-facing branding in the outdoor space
  
  

This role will be onsite in Post Falls, Idaho, with no option for remote.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee frequently is required to stand and walk. The employee must occasionally lift and/or move up to 40 pounds. Specific vision abilities required by this position include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The work environment will include office areas, manufacturing areas, and warehouse/shipping areas.

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines. The noise level in the work environment is usually quiet.