Honda has a clear vision for the future, and it’s a joyful one. We are looking for individuals with the skills, courage, persistence, and dreams that will help us reach our future-focused goals.
At our core is innovation. Honda is constantly innovating and developing solutions to drive our business with record success. We strive to be a company that serves as a source of “power” that supports people around the world who are trying to do things based on their own initiative and that helps people expand their own potential. To this end, Honda strives to realize “the joy and freedom of mobility” by developing new technologies and an innovative approach to achieve a “zero environmental footprint.”
We are looking for qualified individuals with diverse backgrounds, experiences, continuous improvement values, and a strong work ethic to join our team.
If your goals and values align with Honda’s, we want you to join our team to Bring the Future!
Job Purpose
The Acura Department Head Leads and oversees the strategy, planning, development and execution of all Acura Automobile Marketing Initiatives. Approve plans and budget driving brand equity for Acura automobiles as well as ensures marketing is optimized to yield best sales results.
Key Accountabilities
Leads Creative Strategy, regional marketing strategy, digital/social activities, multi-cultural approach, and development of overall marketing plans.
Presents plans directly to President and BUL on a monthly basis and ad hoc. Provides direction and feedback to agencies on how to go-to-market.
Leads SP (Sales Plan) for marketing and coordinates strategies with Product Planning and Sales team. With this team develops go-to-marketing approach for FMCs and MMCs and presents strategy to President for Approval
Lead Acura Marketing Representative to Acura Auto Dealers
Grass Roots and Various Dealer Meeting and Events. Attend meetings, Present National POV and activities to Dealers and Agencies. Share plans and align plans so that investments are maximized by eliminating duplication. Ensure that investments leverage both factory, and local dealer data.
Presents at Acura Dealer show to 2000+ people at annual business meeting
Leads marketing support to achieve sales representing monthly plans and results to Division Head, BUH and Executives in Sales and Marketing correlation meeting. Prepares Division Head for final presentation to President.
Drive efficient spending and match sales to marketing activities (Qualified Traffic Analysis) - Manage analytics from sales to website ratios to understand marketing’s relationship to sales. Specifically identify what marketing gaps are seen with in the 4 core Marketing KPIS:
Qualified Web Traffic Ratio to Sales and understand what actions are necessary
Understand Monthly Google Search Trends by model across all phases of the purchase funnel
Understand Edmunds and Third-Party Site Data for both Acura and competitive brands
Understand Hall & Partners Data on Brand and its relationship to sales and the overall segment
Ensures collaboration and unity of both internal and external associates affiliated with Acura Auto Department
Leads Monthly Correlation Synergy Meeting with All Divisional associates and affiliated agencies.
Leads monthly call with all Acura Marketing Subcommittee
Coordinate information with Ad Agencies –
Mange call with regard to Strategy with corresponding agenda, action times. Ensure all ad builder assets are current and communicated.
Work with compliance agency and dealer ad programs to ensure all brand guidelines are being met.
Represents Acura Marketing to Press
Shares marketing plans and creative with both endemic and consumer press such as WSJ, Autonews, Forbes, etc.
Participates in speaking events to further understanding of the Acura brand and marketing approach.
Qualifications, Experience, And Skills
Bachelor's degree
12-20+ years of experience
2-5 years Auto experience
10 years marketing related field
Marketing experience required
Workstyle
Onsite
Benefits and Total Rewards
What differentiates Honda and makes us an employer of choice?
Total Rewards
Competitive Base Salary: $166,200 - $249,300
Pay will be based on several variables that include, but not limited to, geographic location, work experience, education, etc.
Annual Bonus
Sr. Manager Lease Car Program (No Cost - Car, Maintenance, and Insurance included)
Industry leading Benefit Plans (Medical, Dental, Vision, Rx)
Paid time off, including vacation, paid holidays, sick time, personal days
401K Plan with company match + additional contribution
Lifestyle Bonus
Relocation assistance
Career Growth
Advancement opportunities
Career mobility
Education reimbursement for continued learning
Training and Development programs
Additional Offerings
Wellbeing program
Community service and engagement programs
Product programs
Free drinks onsite
Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.
Seniority level
Not Applicable
Employment type
Full-time
Job function
Marketing and Sales
Industries
Motor Vehicle Manufacturing
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