Director, Consumer Base Marketing

T-Mobile is in pursuit of exceptional talent to join our executive team. We’re committed to excellence and innovation, and we are on the lookout for a leader who can steer our company towards new heights of success. In this pivotal role, you will be responsible for driving strategic initiatives and leading a talented team of professionals. The ideal candidate will possess a proven track record of success, demonstrating a keen ability to navigate complex challenges and capitalize on emerging opportunities. As a key member of our executive team, you will play a crucial role in shaping and executing our organizational strategy and contributing to our continued growth and market leadership. Join us in our commitment to driving innovation, inspiring collaboration, fostering a positive company culture, and achieving unparalleled success.

The T-Mobile Customer Retention Marketing team is looking for a strategic marketing executive to lead our customer marketing initiatives to drive customer engagement, retention, and growth. This is a newly created Base Marketing and Operations organization which allows deeper focus on critical marketing functions to deliver on churn and growth aspirations via contextual marketing communications. This Director will be responsible for developing and executing a comprehensive customer marketing strategy that spans the entire customer lifecycle, from onboarding to advocacy. The ideal candidate will have a deep understanding of customer needs and behaviors, as well as tenured experience developing and implementing successful customer marketing programs.

Consumer Base Management is a new department overseeing some of our most critical company metrics. The strategies this team will build will help solve for a better customer experience!

Job Responsibilities:

• Define overall Base marketing strategy, including program planning, customer engagement and contact strategy, audience specific positioning and messaging, base enablement of Un-carrier moves, NPI and new product launches to support QGP commercial outcomes (nets, ARPU) as well and customer sentiment (NPS, opt out rate, engagement metrics.).
• Lead the development and execution of targeted marketing campaign enablement across all customer-facing touchpoints and channels.
• Set the strategy for customer base management leading a broad portfolio of actions that bring the customer retention strategy to life through strong communications for product and program launches.
• Collaborate with cross-functional teams to align customer marketing initiatives with overall business goals and strategies.
• Manage and allocate resources effectively to achieve business results.
• Develop customer marketing programs, including email marketing, content marketing, social media marketing, and events.
• Continuously monitor and optimize customer marketing programs to improve performance and achieve business objectives.
• Stay up-to-date with industry trends and best practices in marketing strategies.
  
  
  

Work Experience & Education:

• 10+ years of experience in consumer marketing, with proven success leading consumer marketing strategies and programs.
• Experience developing marketing strategies that grow customer engagement.
• Strong background of developing strong messaging and communications for customer onboarding through the entire customer lifecycle.
• Strong analytical skills and experience using data to inform marketing strategies.
• Experience monitoring budgets and allocating resources effectively.
• Strong leadership skills, with the ability to motivate and mentor people.
• Bachelor’s Degree in marketing, business, or a related field.
• Ability to communicate effectively across team and organizational boundaries to drive and develop consensus.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Ability to lead through change and influence outcome.
• Listen and understand a variety of points of view balancing concerns with data for better decision making.
• At least 18 years of age
• Legally authorized to work in the United States
  
  
  

Travel:

Travel Required (Yes/No):No

DOT Regulated:

DOT Regulated Position (Yes/No):No

Safety Sensitive Position (Yes/No):No

Base Pay Range: $161,900 - $219,100

Corporate Bonus Target: 25%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as qualifications and experience, so the actual starting pay will vary within this range. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year.

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!

As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.