Director, Digital Growth and Strategy

About Us:

We are a dynamic and growing agency specializing in driving sales for clients. 80% of our portfolio is focused on eCommerce. We leverage that expertise to help other organizations.

We have deep expertise in affiliate marketing, performance PR, Amazon, SEO, paid search media, and paid social media. In the last 12 months we were recognized as the Agency of the Year by AWIN and Champion of the Year by Skai.

Our media team excels in developing strategies that drive sales and enhance brand presence. We manage media spend budgets ranging from $10K/month to $1M/year. Our commitment is to deliver outstanding results and help our clients achieve their goals.

Job Description:

We are seeking a talented and experienced Digital Strategist and Sales Consultant to join our team. This role involves supporting the sales process and developing comprehensive digital strategies for our clients. You will report directly to the president and work closely with our leadership team to drive client strategies and agency growth.

Key Responsibilities:

• Lead Sales Process: Lead the lead generation and pitching process as well as closing deals. Understand client needs and articulate how our services can meet their goals.
• Hustle for Leads: Attending conferences, constant and consistent pursuit of new clients. This is part of your DNA. You love helping clients.
• Strategic Planning: Develop and implement digital marketing strategies across various channels, emphasizing media spend optimization. You will work with our various teams to develop these strategies.
• Prospect Communication: Maintain strong relationships with prospects, providing regular updates and strategic advice to ensure satisfaction and retention.
• Ecommerce Expertise and Media Strategy: Utilize your deep understanding of ecommerce businesses to identify growth opportunities. It’s particularly important to have an understanding of media planning across SEM, paid social, and marketplaces – specifically Amazon.
• Team Collaboration: Work closely with our affiliate team, media teams, and creative team to ensure cohesive and effective strategies that align with client objectives.
• Performance Analysis: Analyze performance, providing insights and recommendations for improvement. Utilize data to make informed strategic decisions.
• Consultation & Audits: Provide ongoing consultation with clients, communicating recommendations. Support in-depth audits to optimize client performance.

Familiarity with Sales Tools:

• CRM Tools: Proficient in using Customer Relationship Management (CRM) tools to manage client interactions, track sales pipelines, and ensure seamless communication.
• Prospecting Tools: Proficient with prospecting tools such as ZoomInfo to identify potential clients, gather detailed information, and streamline the lead generation process.

Familiarity with Digital Marketing and Advertising Tools/Platforms:

• Analytic Tools: Experience with analytic tools like Triple Whale to measure campaign performance, track key metrics, and derive actionable insights.
• CRO Tools: Skilled in Conversion Rate Optimization (CRO) tools to enhance user experience, increase conversion rates, and maximize the effectiveness of digital campaigns.
• Skai or Similar Tools: Familiar with Skai (formerly Kenshoo) or similar advanced marketing analytics and campaign management tools to optimize multi-channel digital marketing strategies.
• Affiliate Networks: Familiarity with major affiliate networks such as Impact, AWIN, Rakuten Partnerize, and Commission Junction to effectively manage and optimize affiliate marketing programs.
• Amazon Tools: Proficient with Amazon tools like Cobalt to gain insights into market trends, competitive analysis, and performance metrics.

Qualifications:

• Proven experience in digital marketing with a strong understanding of ecommerce.
• Minimum of 5 years of hands-on experience in managing paid search, paid social, Amazon, and affiliate.
• Excellent communication and interpersonal skills, with the ability to engage with senior executives.
• Strong analytical skills with the ability to draw actionable insights from data.
• Strong strategic thinking and problem-solving abilities.
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Preferred experience in the following industries: Automotive, Beauty/Personal Care, Fashion, Health and Wellness, Home/Garden, Non-Profits, Sports, and Outdoor.
• Bachelor's degree in Marketing, Business, or a related field preferred.

Our Values:

• Ride or Die: We are dedicated to our clients’ success. We only win when our clients win. Our approach is to work rapidly and relentlessly, always striving for excellence. We are committed to expanding our horizons and taking on more challenges to ensure continued growth and progress.
• We Sell: Selling is our North Star: it guides all our actions and strategies. Our playbooks are meticulously designed to generate sales, ensuring that we not only achieve growth but also ensure it’s sustainable and profitable.
• Excellence Without Compromise: We are committed to delivering at an elite level, constantly fueled by our determination to become the best-of-the-best in everything we do. Our approach is anchored in providing candid, trusted advice, always with a growth mindset at the forefront. Furthermore, our decisions are not based on mere instincts; they are shaped by rigorous data-driven analyses, ensuring accuracy and effectiveness in every move we make.
• We Put the "EA" in Team: We actively engage as strategic planners and problem solvers, bringing innovative solutions to the table. It’s not a matter of “us and you”; it’s about “we.” Our team emphasizes effective and responsive collaboration, ensuring that every interaction adds value. Above all, we approach each situation with kindness, maintaining a calm demeanor and always coming from a place of good intentions.

Why clients hire eAccountable:

• Expertise with Multi-Channels: We provide cost savings to our clients by consolidating services across various digital marketing channels.
• Strong Relationships with Publishers: Leverage our established connections for effective performance PR and content commerce.
• Full Service: Our Amazon services include daily management of PPC, keyword optimization, A+ page development, adding new products, and illegal reseller removal.
• Tool Investment: We invest in the latest tools and technologies to enhance our service capabilities.
• Multi-Vertical Experience: We have extensive experience in industries including Automotive, Beauty/Personal Care, Fashion, Health and Wellness, Home/Garden, Non-Profits, Sports, and Outdoors.