Director, Digital Marketing

We are looking for a highly skilled Director, Digital Marketing. Reporting to the Chief Marketing Officer, the Director, Digital Marketing will play a pivotal role in defining and driving Discovery Education’s digital marketing strategies and execution. This role must drive growth across acquisition, expansion, and renewal.

The ideal candidate will be a creative, data-driven marketer who can optimize user journeys from paid media or organic search results and ensure they get through post-form completion. This role will fuel revenue growth. Being cross-functionally oriented, you will also collaborate closely with all Creative, Brand, Communications, K-12 Marketing team, Corporate Partnership team, and Product Marketing to develop best-in-class media and web strategies executed with excellence.

As the Director, Digital Marketing, you will be the strategic leader who drives all of our digital marketing initiatives, focusing on driving brand awareness, generating leads, and supporting our growth objectives in the B2B education technology market. This role will lead our paid media strategy to support our K-12 business and corporate partnerships. This role will collaborate with cross-functional teams, and leverage data-driven insights to create and execute impactful digital marketing campaigns. This role will develop our web strategy.

In This Role You Will

• Strategic Planning
• Develop and implement comprehensive digital marketing strategies that align with our business goals and target the education technology buyer and our corporate partnership decision-makers. Track the effectiveness of campaigns and continuously improve. This role will be the key interface with our digital media agency and will develop the strategy for paid media and manage the agency and its performance closely
• Team Leadership
• Manage and mentor a team of digital marketers, providing guidance, support, and professional development opportunities. Foster a collaborative and high-performance work environment
• Lead Generation
• Design and execute lead generation campaigns to attract and convert potential clients. Utilize various digital channels, including SEO, SEM, and paid media
• Website Ownership
• Responsible for website strategy and conversion performance
• SEO and Paid Media Ownership
• Responsible for paid media performance, SEO performance and optimization
• Analytics and Reporting
• Analyze campaign performance, user behavior, and market trends to make data-driven decisions. Prepare regular reports and presentations to communicate results and insights to senior management
• Budget Management
• Develop and manage the digital marketing budget, ensuring optimal allocation of resources and maximizing ROI
• Innovation and Trends
• Stay abreast of the latest digital marketing trends, tools, and technologies. Identify new opportunities to leverage emerging trends for competitive advantage
• AI Champion
• Utilizing AI in this role is mandatory and helping train others in marketing and across other teams is needed
  

Core Competencies For Success

• Demonstrated success in developing and executing digital marketing strategies that drive lead generation and revenue growth
• Strong leadership skills with experience managing and mentoring a team
• Expertise in digital marketing channels and tools, including SEO, SEM, paid media, and analytics platforms
• Excellent analytical skills and proficiency in data-driven decision-making. Must have experience with Salesforce
• Exceptional communication and interpersonal skills, with the ability to work effectively with internal and external stakeholders
• Knowledge of the education technology industry and its unique challenges and opportunities is highly desirable
• AI experience to scale paid media and SEO is required
• Management of paid media agencies and SEO agencies is required
  
  

Credentials And Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Advanced degree or MBA is a plus
• Proven experience (7+ years) in digital marketing, with a focus on B2B and education technology sectors
• Legal right to work in the United States
  
  

This role is designed to be hybrid in Charlotte, NC, or remote in the U.S.

At Discovery Education, we are fulfilling our mission of preparing learners for tomorrow by creating innovative classrooms connected to today's world.

Serving more than 4.5 million educators and 45 million students, available in approximately half of U.S. classrooms and primary schools in the UK, and more than 140 countries around the globe; we are on a journey to transform teaching and learning though innovative partnerships with school districts, states, ministries of education, and other like-minded organizations.

We have built an award-winning and highly reputable organization because of talented and driven people who work together to accelerate student achievement by tapping into students' natural curiosity and desire to learn by capturing their minds and imagination through the fascination of Discovery.

Why Join Discovery Education?

Discovery Education believes empowering each team member is vital to cultivating high performing, highly engaged teams. Being a part of our team means we partner together to achieve mutual goals. To this end, Discovery Education offers a robust and comprehensive insurance package. You can find a complete listing on our Career Page.

Along with traditional insurance offerings, our inclusive offerings center around:

• Career Development Ownership - Be the driver of your success!
• Continuing Education AND Tuition Reimbursement Programs
• Mentorship program and collaboration with veteran leaders
• Constant opportunities for cross-functional training and skill building
• Uncapped career growth
  
  

Team Member Wellness – When you feel great, you do great work!

• Leave for life’s moments including 7 recognized holidays
• Take PTO without the vacation guilt
• Up to 12 weeks of Paid Parental Leave
• Annual Winter Holiday Break (typically the last week of December)
  
  

This opportunity is perfect for people interested in joining a high-performing, collaborative team, who enjoy a dynamic industry, and are excited about high-impact, project-based work.

Inspired? We would love the opportunity to review your candidacy! Select the blue “Apply Now” button at the bottom left of the screen to begin your application.

Discovery Education is an equal opportunity employer. Discovery Education is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.