Director, Global Brand Media

Overview

A world leader in innovative, casual footwear, Crocs, Inc., is dedicated to the future of comfort. Our original and most famous style, the Classic Clog, is instantly recognized around the world — and for good reason: since 2002, we’ve sold more than 600 million pairs in over 90 countries! We achieved our status as a global leader in the casual footwear category by taking an inherently simple approach to uniting style, modern comfort, and value.

Every day, we make a choice to have an open mind and look on the bright and colorful side of life. We embrace and celebrate the uniqueness in everyone, inviting the world to Come As You Are!

Crocs is hiring a Director, Global Brand Media, a critical leadership position on our global marketing team, to lead our media strategy across the world.

This person will be responsible for the leadership, strategy, execution and scaling of Brand Media for Crocs across US, EMEA and APAC to drive key brand metrics and quality customers. The ideal candidate is a digital-first leader with experience innovating in a driven industry. Cross functional collaboration across the organization is key for this role in what is a fast-paced environment. The person who fills this role will have the direct opportunity to craft, cultivate, and further catapult Crocs into being an outstanding leader in digital marketing. They will drive and improve consumer connectivity and brand relevancy in paid channels, while ensuring that we are aligned in our approach, constantly learning and delivering in our key markets around the world. Hard workers, digital leaders, clear communicators, strategic problem solvers, and innovators —this role is for you!

What You'll Do

• Lead brand media team to develop annual strategy that feeds into seasonal media strategies for dedicated campaigns that will be advised by campaign goals and target audience definition.
• Define brand media standard processes at a channel and creative level.
• Use data, insights, and industry/competitor trends to see opportunities for Crocs’ digital first approach to capitalize on.
• Leverage data and consumer insights and monitor emerging cultural moments to find opportunities to break into relevant conversations for each brand.
• Managing and key contact for global media agency.
• Collaborate closely with the Integrated Marketing, PR, Influencer, Social, Research and Analytics teams to seamlessly integrate and report on global strategies.
• Partner with our creative team to build a hyper-relevant, digital-first content to support our campaigns and programs.
• Think big - identify new opportunities to further establish Crocs as the digital leader in casual footwear, then build activation plans to bring them to life.
• Partner with the performance marketing team on measurement, attribution, and consumer journey mapping.
• Align with Analytics to set both quarterly and campaign level KPIs laddering back to annual key priorities.
• Identify efficient ways to measure brand media’s impact across the omnichannel business.
• Allocate budgets to improve brand KPIs and achieve business objectives.
• Optimize existing processes to improve alignment, communication, and our speed-to-market.
• Lead a hard-working Global Brand Media team - working towards goals, career development while crafting a collaborative and learning environment.
• Ensure collaboration with regional brand media teams to ensure alignment with global brand playbooks and adaptation for local relevance.
• Enable innovation with an eye on new technologies with a testing-first mindset.
  
  

What You'll Bring to the Table

• Bachelor’s degree or equivalent experience.
• 10+ years of brand media experience, preferably at a global organization.
• Minimum 4 years' experience in leading a diverse team.
• Digital savvy with a consumer-centric vision. Shows transformation thinking in the digital space.
• Experience leading with external agency partners.
• Strong leadership skills across various functions and geographies.
• Apparel or footwear experience is appreciated.
• Experience influencing and getting results in a highly matrixed environment.
• Strong financial awareness, and the ability to translate a strategy into a financial plan.
• Strong eye for business with an ability to anticipate risks and identify contingency plans to minimize business disruption.
• Comfort working in a highly cross-functional matrixed environment and drives a collaborative culture.
• Crafts a culture of innovation and change that fuels business growth.
• Strong leadership presence. Outstanding oral and written communication skills.
• Travel expectations on a quarterly basis, domestically, and any off-hour support to accommodate global calls, including key marketing moments.
  
  

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title: Director, Global Brand Media

Salary or Pay Range: $165,000 - $175,000

Workplace Persona: Collaborator

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.

Job Category: Corporate