Director, Performance Partnerships
Director, Performance Partnerships
HelloFresh
New York, NY
See who HelloFresh has hired for this role
Pay found in job post
Retrieved from the description.
Base pay range
$143,500.00/yr - $205,000.00/yr
Job Description
As the Director for Performance Partnerships, you will be responsible for leading a high performance marketing team, steering the budget and creative innovation, identifying and scaling cost-effective new customer acquisition campaigns across multiple channels. You will develop and execute a performance-driven marketing strategy for three channels across our 4 brands HelloFresh, GreenChef, Factor75, and EveryPlate. You will lead the teams managing our affiliate, influencer and digital partnerships/native channels. The candidate will be a key stakeholder of the Marketing team, collaborating with peers who are experts in their respective workstreams.
This channel is highly performance marketing anchored, with success rooted firmly in high-value customer acquisition vs. brand awareness. Familiarity running and scaling campaigns measured with growth marketing metrics - CPM, CAC, CPA, CTR, CLV etc. - is critical.
You will…
New York Pay Range
$143,500—$205,000 USD
JR101193
As the Director for Performance Partnerships, you will be responsible for leading a high performance marketing team, steering the budget and creative innovation, identifying and scaling cost-effective new customer acquisition campaigns across multiple channels. You will develop and execute a performance-driven marketing strategy for three channels across our 4 brands HelloFresh, GreenChef, Factor75, and EveryPlate. You will lead the teams managing our affiliate, influencer and digital partnerships/native channels. The candidate will be a key stakeholder of the Marketing team, collaborating with peers who are experts in their respective workstreams.
This channel is highly performance marketing anchored, with success rooted firmly in high-value customer acquisition vs. brand awareness. Familiarity running and scaling campaigns measured with growth marketing metrics - CPM, CAC, CPA, CTR, CLV etc. - is critical.
You will…
- Be the thought leader and subject matter expert on digital partnerships, influencer and affiliate marketing within the organization.
- Lead the strategy for influencer marketing with a focus on in-house bookings, and build the framework to develop an attractive influencer program.
- Drive sustainable and valuable growth through digital partnership innovation and optimization
- Develop scalable processes and operations with your team to build best-in class partnership programs (e.g., VIP box fulfillment, in-house booking at scale, legal contracting, financial onboarding).
- Lead deep dive analysis into performance and compile learnings with your team to define areas of focus.
- Coach, develop, manage, and lead a direct report team responsible for micro, mid, and larger partnerships.
- Establish and foster positive, trusted relationships with existing and prospective partners.
- Collaborate with cross-functional teams to develop and execute integrated marketing campaigns across paid and organic channels.
- Have overall ownership of the marketing budget for three channels and optimize the mix to achieve company targets.
- Work closely with the measurement team to develop proprietary measurement frameworks for partnerships programs.
- Represent your team as part of the Marketing Leadership team in business reviews.
- An analytical and data-driven marketer with a strong background in performance marketing metrics (e.g. CPM, CAC, CPA, CTR, LTV).
- Action-oriented and able to define and implement strategies.
- A creative and strategic thinker with a solution-oriented mindset.
- Experienced in building and managing performance marketing channels.
- Knowledgeable about performance marketing, trends, and best practices.
- Skilled in written and oral communication, with strong business writing abilities.
- Collaborative and able to work effectively with cross-functional teams.
- 10+ years of professional experience in performance marketing roles, with a proven track record of driving results.
- 2+ years in affiliate/influencer marketing.
- 2+ years of team management and leadership experience.
- Experience in eCommerce and/or subscription business models (preferred).
- Proficiency in data visualization tools (e.g., Tableau) and Microsoft Excel.
- In-depth knowledge of social media and influencer marketing platforms and tactics.
- Bachelor's degree in Marketing, Business, or a related field, with a strong academic record.
- Competitive Salary & 401k company match that vests immediately upon participation.
- Generous parental leave of 16 weeks & PTO policy.
- $0 monthly premium and other flexible health plans.
- 75% discount on your subscription to HelloFresh (as well as other product initiatives).
- Company-sponsored outings & Employee Resource Groups.
- Collaborative, dynamic work environment within a fast-paced, mission-driven company.
New York Pay Range
$143,500—$205,000 USD
JR101193
-
Seniority level
Director -
Employment type
Full-time -
Job function
Research, Analyst, and Information Technology -
Industries
Consumer Services
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