Director of Brand & Integrated Marketing
Director of Brand & Integrated Marketing
Youthforia
United States
See who Youthforia has hired for this role
Job Title: Director, Brand & Integrated Marketing
Location: Remote
Reports to: CEO
Job description
The Director of Brand & Integrated Marketing is responsible for ownership of 360 marketing plans. This person will work closely with other members in the marketing team to strategize and execute always on marketing as well as bigger 360 campaign moments. This role is remote (preference for candidates that work EST hours) and reports into our CEO.
Responsibilities:
Brand Leadership
- Develop and execute the annual brand strategy, seasonal marketing calendars and campaigns, and act as the primary steward of the brand, ensuring consistency and continuity across all consumer touch points.
Integrated Marketing
- Own the planning and execution for all aspects of consumer communication including messaging, go-to-market strategy, product launches, customer-facing marketing communications and campaigns
- Partner with retail team on retail marketing to maximize launch moments
Product Marketing
- Lead product positioning and briefing for all Youthforia products, new and existing, to drive successful launches, and growth in hero styles ongoing.
Content Creation and Planning
- Develop and execute paid and organic content strategy for video, social, email, blog, and in box assets to support always on and new launch campaigns
Data Reporting, Analytics & Strategy
- Analyze weekly retail performance and reported findings to leadership; implement strategic changes to strengthen product development and marketing strategies, and maximize sales potential
Community Building:
- Turn the passion of our fans and customers into community as a growth channel through scaling ambassadors and online/offline activations
Team Management:
- Directly lead and manage key teams responsible for social media & influencer marketing
- Own and manage the relationship with PR agencies
Job requirements
- 7+ years of experience within marketing, makeup experience preferred.
- Thrives in fast-paced startup environments and comfortable rolling up sleeves
- Strong organizational, communication and project management skills
- Excellent cross-functional leadership
- Comfortable with challenging the status quo and proposing wild ideas
- A leader who knows how to coach, influence, and get the most of your team; Work ethic and interpersonal skills that inspires collaboration and motivate creative thinking
- Highly organized with strong attention to detail
- Adaptable, resourceful and forward thinking
- Ability to work in remote first, agile environment
- Experience with Microsoft Office Suite, Google Suite
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Seniority level
Director -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Personal Care Product Manufacturing
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