Director of Brand Marketing
Director of Brand Marketing
24 Seven Talent
New York City Metropolitan Area
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Our client is a growing skincare brand looking to add a Director of Brand Marketing to their team. This role will report directly into the CEO and is hybrid in NYC.
RESPONSIBILITIES:
- Develop strategies to enhance brand awareness and drive organic interest.
- Create and deploy successful marketing campaigns from ideation to execution across various organic, paid, and retail channels.
- Create and manage the annual marketing calendar.
- Develop and oversee social media content strategy and team.
- Lead creation of and curate content and brand experiences.
- Brainstorm new creative concepts for marketing campaigns and social content
- Provide creative direction and coordinate with external agencies.
- Develop & refine brand & product messaging.
- Lead creation of product concepts, marketing copy, claims, & education materials.
- Develop creative briefs.
- Manage & develop team members.
- Prepare and monitor the marketing budget.
- Help identify, concept, and execute brand partnerships.
- Partner with Sales.
- Stay informed about emerging trends, competitor visuals, and industry best practices.
Requirements:
- Minimum 7+ years marketing experience within a start-up environment.
- Beauty or fashion brand side experience required.
- Have your finger on the pulse of culture, social media, and beauty trends.
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Seniority level
Director -
Employment type
Full-time -
Job function
Marketing -
Industries
Personal Care Product Manufacturing
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