Director of Customer Experience & Content Strategy

Description

Weaver Fundraising is the industry leader providing superior technology and service in product fundraising for over 44 years. As our new Director of Customer Experience (CX) & Content Strategy on the Marketing team, you'll play a pivotal role in crafting a seamless and positive customer journey across all touchpoints. You'll leverage your strong marketing experience to develop and execute a content strategy that attracts, engages, and converts our target audience. Ideal candidates will possess a proven track record in customer experience optimization and content marketing, allowing them to design and implement a comprehensive strategy that reimagines how we connect with and serve our customers.

Location: Indianapolis, IN (hybrid)

Requirements

HOW WILL YOU HELP US GROW?

Customer Experience

• Develop and implement a comprehensive customer experience strategy that fosters loyalty and advocacy.
• Analyze customer feedback and data to identify areas for improvement across the customer journey.
• Collaborate with other departments (e.g., sales, product, support) to ensure a consistent and positive customer experience.
• Monitor customer satisfaction metrics and report on key performance indicators (KPIs).
  
  

Content Strategy

• Define the company's content voice and style guide.
• Develop a content calendar aligned with marketing goals and target audience needs.
• Create compelling and informative content across various formats (e.g., web, social media, email, etc.).
• Manage and optimize content performance and distribution.
• Stay informed about emerging content trends and technologies.
  
  

Leadership

• Provide strategic direction and mentorship to the marketing team.
• Manage and delegate tasks effectively.
• Foster a positive, collaborative and results-oriented work environment.
  
  

WHAT DO YOU NEED TO HAVE?

• A minimum of 7 years' experience in marketing, tech, or related field.
• Proven track record of success in developing and implementing customer experience and content strategies.
• Excellent understanding of customer journey mapping and best practices.
• Advanced content writing and editing skills.
• Data-driven approach with the ability to analyze customer data and measure performance.
• A demonstrable history of creative problem solving in a fast-paced, evolving team environment.
• Action-oriented, strategic and results driven leadership skillset.
  
  

HOW WILL WE HELP YOU GROW?

• Up to 5% 401K company match
• $2500 annual HSA contribution
• Up to $15K in continued ed reimbursement
• Healthy snacks
• Free headquarters gym access
• Collaborative, positive and energetic team environment!
  
  

The role responsibilities are many, various, and not limited to those written in this document.