Director of Customer Experience & Content Strategy
Director of Customer Experience & Content Strategy
Weaver Fundraising
Indianapolis, IN
See who Weaver Fundraising has hired for this role
Description
Weaver Fundraising is the industry leader providing superior technology and service in product fundraising for over 44 years. As our new Director of Customer Experience (CX) & Content Strategy on the Marketing team, you'll play a pivotal role in crafting a seamless and positive customer journey across all touchpoints. You'll leverage your strong marketing experience to develop and execute a content strategy that attracts, engages, and converts our target audience. Ideal candidates will possess a proven track record in customer experience optimization and content marketing, allowing them to design and implement a comprehensive strategy that reimagines how we connect with and serve our customers.
Location: Indianapolis, IN (hybrid)
Requirements
HOW WILL YOU HELP US GROW?
Customer Experience
Weaver Fundraising is the industry leader providing superior technology and service in product fundraising for over 44 years. As our new Director of Customer Experience (CX) & Content Strategy on the Marketing team, you'll play a pivotal role in crafting a seamless and positive customer journey across all touchpoints. You'll leverage your strong marketing experience to develop and execute a content strategy that attracts, engages, and converts our target audience. Ideal candidates will possess a proven track record in customer experience optimization and content marketing, allowing them to design and implement a comprehensive strategy that reimagines how we connect with and serve our customers.
Location: Indianapolis, IN (hybrid)
Requirements
HOW WILL YOU HELP US GROW?
Customer Experience
- Develop and implement a comprehensive customer experience strategy that fosters loyalty and advocacy.
- Analyze customer feedback and data to identify areas for improvement across the customer journey.
- Collaborate with other departments (e.g., sales, product, support) to ensure a consistent and positive customer experience.
- Monitor customer satisfaction metrics and report on key performance indicators (KPIs).
- Define the company's content voice and style guide.
- Develop a content calendar aligned with marketing goals and target audience needs.
- Create compelling and informative content across various formats (e.g., web, social media, email, etc.).
- Manage and optimize content performance and distribution.
- Stay informed about emerging content trends and technologies.
- Provide strategic direction and mentorship to the marketing team.
- Manage and delegate tasks effectively.
- Foster a positive, collaborative and results-oriented work environment.
- A minimum of 7 years' experience in marketing, tech, or related field.
- Proven track record of success in developing and implementing customer experience and content strategies.
- Excellent understanding of customer journey mapping and best practices.
- Advanced content writing and editing skills.
- Data-driven approach with the ability to analyze customer data and measure performance.
- A demonstrable history of creative problem solving in a fast-paced, evolving team environment.
- Action-oriented, strategic and results driven leadership skillset.
- Up to 5% 401K company match
- $2500 annual HSA contribution
- Up to $15K in continued ed reimbursement
- Healthy snacks
- Free headquarters gym access
- Collaborative, positive and energetic team environment!
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Seniority level
Director -
Employment type
Full-time -
Job function
Other -
Industries
Fundraising
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