Director of Demand Generation

Nightfall AI (www.nightfall.ai) is the unified platform that prevents data leaks and enables secure collaboration by protecting sensitive data and controlling how it's shared. For decades, legacy data leak prevention (DLP) solutions have failed to adequately protect sensitive information. Traditional DLP is outdated, intrusive, and complex - it wasn't designed for today's modern enterprise where users continuously share data across interconnected SaaS applications, endpoints, and now generative AI. Nightfall AI is the first AI-native DLP solution. We leverage AI to achieve twice the accuracy with a fraction of the false positives that overwhelm security teams. Nightfall does this without disrupting modern work patterns. Our AI-native platform spans sensitive data protection across SaaS, email, data exfiltration prevention on SaaS, endpoints, and data encryption. Nightfall's Developer Platform provides an open, flexible environment for developers to integrate our data classification and protection capabilities anywhere, including establishing trust boundaries for AI model building and consumption.

As the Director of Demand Generation for Nightfall AI, you will play a pivotal role in shaping the strategy and execution of Nightfall AI's promise across multiple platforms. You will work closely with cross-functional teams to develop and execute innovative marketing strategies that drive product adoption, revenue growth, and customer satisfaction. This role requires a strong background working for software vendors in the cybersecurity vertical.

Responsibilities

• Define, execute, and optimize demand generation strategy using industry best practices that are effective for B2B SaaS revenue growth
• Own budget, annual strategy, and quarterly execution plans for the demand gen function
• Develop & launch integrated digital marketing campaigns
• Manage all demand gen channels, such as email, direct mail, digital advertising, SEO, webinars, major conferences/trade shows, and ABM
• Own our website operations to grow traffic, drive conversion rate optimization & campaign effectiveness
• Initiate multivariate testing within campaigns to maximize lead capture and traffic conversion
• Maintain and implement sales & marketing systems for accurate program execution
• Leverage performance marketing to expand current channels through ongoing optimization and unlock new sources of growth
• Define the buyer journey, drive customer segmentation, map campaign objectives, and collaborate on the right assets needed for the different stages of the journey
• Collaborate with content marketing, working with stakeholders to help shape materials to support account engagement, demand gen, and pipeline programs
• Build a clear understanding of demand gen goals, success metrics, and impact across the organization
  
  

Requirements

• 7+ years of experience driving revenue with demand generation campaigns for B2B technology companies, preferably with high growth start-ups
• Strong understanding of the cybersecurity marketplace including concepts, trends, and challenges
• Proven track record of successfully creating and implementing revenue growth strategies in SaaS environments to drive digital traffic, content conversion, and brand awareness
• Ability to develop and optimize marketing and sales strategies across key channels, e.g. SEO, SEM, Social, email, etc.
• Experience successfully driving social engagement across multiple platforms that target enterprise buyers
• Experience leveraging external partners to develop a agile wheel of productivity
• Experience leveraging marketing automation platforms such as Salesforce, HubSpot, and other common tools
• Excellent analytical skills with the ability to use data to drive decision-making and optimize performance
• Strong project management and cross-functional collaboration skills
  
  

About Nightfall:

Nightfall is a cybersecurity startup dedicated to helping organizations secure and manage their sensitive data. As a leading enterprise technology company, our product affects the personal data that people entrust businesses to store & process with care every day. Critical data in modern organizations is often sprayed across a broad set of cloud data silos, and it's a herculean task for security & compliance teams to monitor, manage, and protect this highly sensitive data. Via machine learning, our product makes it easy for organizations to discover, classify, and protect this sensitive data across their cloud footprint - such as their corporate SaaS, data infrastructure, and even their own apps. In doing so, we prevent data leakage, provide unprecedented data visibility & protection across the cloud, and enable compliance. We're a technology startup founded in San Francisco, well-funded by leading institutional investors like Bain and Venrock, and a cadre of security & IT leaders from Okta, Salesforce, Atlassian, Splunk, FireEye, and more. Learn more on our website www.nightfall.ai or by reaching out via email at careers@nightfall.ai.