Director of Lifecycle Marketing

FCP Euro is seeking a skilled and driven Director of Lifecycle Marketing to join our team. As the Director of Lifecycle, you will be accountable for driving lifecycle attributed Revenue (email, sms & on-site lead capture) and improving Customer Lifetime Value through optimized messaging, timing, and targeting across the customer journey.

You will oversee the planning, execution, and continuous optimization of our communication strategy across email, SMS, and on-site channels, ensuring that every interaction enhances our customer experience & drives performance. In this role, you will identify, monitor, and improve the performance of key customer segments, deploying targeted loyalty and churn reduction strategies. You will also manage the integration, usability, and deployment of our Customer Data Platform (CDP), ensuring seamless operations and data flow.

Key responsibilities include delivering actionable business intelligence around customer cohort behavior, assessing the impact of marketing and non-marketing communications on customer behavior, and maintaining strict compliance with customer consent and marketing data regulations. This position requires close collaboration with cross-functional teams, including customer experience, technology, product, and data analytics, to achieve our ambitious customer retention and growth objectives. It will also require you to manage, develop & grow a high-performing lifecycle marketing team.

The ideal candidate has significant experience in Lifecycle Marketing within a high-growth eCommerce environment and is adept at managing complex customer journeys. They are equally comfortable leading strategic initiatives and rolling up their sleeves to ensure day-to-day operational excellence.

FCP Euro is an online automotive parts retailer headquartered in Milford, Connecticut. FCP stands for "Foreign Car Parts," and we specialize in replacement parts for European vehicles. In the past 10 years, FCP Euro has earned a spot on the Inc. 5000 fastest-growing private companies list eight times. Customer service is deeply rooted in our core values. FCP Euro is a customer and technology company, and this unique blended culture has yielded outstanding results worthy of reward and recognition. We are devoted to developing and maintaining user-friendly and accurate automotive catalogs. We have an incredible enthusiasm for what we do, and we are always looking for ways to grow, learn, and improve.

Key Responsibilities:

• Optimizes customer journey map with lifecycle messaging, timing, and targeting
• Identifies, monitors, and improves the performance of target customer segments
• Plans, executes, and optimizes messaging strategy across email, SMS, and on-site lead capture
• Manages integration, usability and deployment of Customer Data Platform
• Enriches customer data & personalization with relevant context
• Deploys customer loyalty and churn reduction strategies
• delivers business intelligence around customer cohort behavior and the impact of marketing/non-marketing activities
• Manages customer consent & marketing data compliance
• Manages, develops & grows lifecycle marketing team
  
  

Qualifications:

• Bachelor's degree in Marketing, Data Science, or related field. Advanced degrees or relevant certifications are a plus
• Minimum 7 years of experience in lifecycle roles within eCommerce sector including leadership and management
• Proven track record of accomplishing high levels of lifecycle revenue, traffic, customer retention or similar performance
• Excellent communication skills with the ability to articulate ideas clearly and collaborate effectively with cross-functional teams
• Experience building high-performance teams
• High level of technical marketing expertise, including marketing analytics, data infrastructure, customer data, and marketing automation
• Experience within automotive, or other highly technical retail industries, is highly desirable
  
  

Compensation:

This is an exempt salaried role with a base salary of $125,000 - $155,000 depending on experience, with a total compensation opportunity of $140,000 to $175,000 annually.

FCP Euro provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination or harassment of any kind on the basis of race, color, religion, sexual orientation, sex, gender identity or expression, national origin, cultural heritage, ancestry, political belief, age, marital status, family status, pregnancy, physical or mental disability, intellectual disability, learning disability, veteran status or any other characteristic protected by the law.

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