At the San Francisco AIDS Foundation (SFAF), we are driven by a vision of a future where health justice is a reality for all, particularly for those living with or at risk of HIV. We envision a world where race does not impact one's health and wellness, where the stigma around substance use is eradicated, where an HIV diagnosis does not limit one's quality of life, and where HIV transmission has been completely stopped.
Our mission is dedicated to promoting health, wellness, and social justice for the communities most affected by HIV. We do this through offering sexual health and substance use services, advocating for those in need, and building strong partnerships.
Our strategic plan is built upon five core values that guide our work and our team: Justice, Dignity, Courage, Leadership, and Excellence. We are in search of individuals who are passionate about making a difference, who are leaders in public health, and who are committed to the practice of racial justice. Join us in our fight to create a better future for all.
Position Overview:
As the leader of the Marketing, Communications and Digital Engagement Department, this role is responsible for creating interest in AIDS/LifeCycle, using digital methods to drive registration and fundraising, all while building and maintaining brand equity.
Essential Responsibilities:
Develop an annual integrated Marketing & Communication plan that includes:
Digital marketing
Social media engagement and marketing
Email outreach and communications
Traditional marketing and PR
In partnership with the Director Community Engagement, develop a digital engagement roadmap that leverages digital platforms for fundraising and participant engagement.
Lead and manage the ALC marketing team comprised of a Digital Engagement Manager, Sr. Manager ALC Communications as well as vendors and contractors as needed.
Act in the role of Webmaster of AIDS/LifeCycle.org, ensuring that the website is a key marketing vehicle for engaging leads and inspiring conversion and that the Participant Center/participant apps create environment that leads to participant success.
Grow the AIDS/LifeCycle master brand, optimizing for recognition as a world class event and experience.
Implement Google Analytics to optimize lead generation/acquisition.
Partner with SFAF and Los Angeles LGBT Center Marketing department to ensure cross platform reach of known and new audiences.
Other Duties:
Identify, build and manage key vendor relationships to ensure the best possible ROI of marketing resource usage.
Management of external creative and technical vendors
Direct the design effort for all incentives and wearables with an eye on building the brand and creating excitement within the AIDS/LifeCycle Community
Physical Requirements:
Proficiency in using office equipment like computers, copiers, and phones.
Ability to perform routine bending, stooping, twisting, and reaching. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The position may have exposure to blood borne pathogens and other infectious agents.
Education and Experience:
A strong candidate for this role will have 7-10 years of marketing & communications experience that includes:
High volume lead acquisition and management
Digital and website strategy development and implementation
An understanding of a year-long event cycle
Partnering with outreach/grassroots organizers
Brand marketing
Constituent communications planning and implementation
Development of a brand "voice"
Management of digital engagement processes a must.
Experience with AIDS/LifeCycle and/or the LGBTQ+ community a plus
Demonstrated ability to work effectively with people of diverse races, ethnicities, nationalities, sexual orientations, gender identities, gender expression, socio-economic status.
Work Environment:
This is a hybrid position, the position may choose to work remotely up to approximately 25% with occasional requirements to work on-site at our headquarters in San Francisco or Los Angeles, potential travel to other locations as determined in the sole discretion of SFAF.
Travel expenses for commuting to SFAF offices are not reimbursable.
May require evening and weekend work.
The statements herein are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for personnel so classified.
EMPLOYEE BENEFITS:
SFAF is proud to offer a comprehensive benefits package for our full-time employees. These include:
Vacation + Leave
24 days of combined Paid Time Off/Sick Time Off for the first two years of employment
29 days of Paid Time Off/Sick Time Off after two years of employment
14 paid holidays per year
Retirement
403(b) Plan – SFAF matches employee contributions (1 to 1) up to 3% of salary
Health Coverage
Flexible Spending Account to set aside employee pre-tax dollars for unreimbursed medical and dependent expenses.
Medical insurance - premium fully/partially paid by SFAF for employee (Kaiser Permanente HMO, Sutter Health Plus HMO)
Vision insurance – premium fully paid by SFAF for employee (MetLife)
Dental insurance – premiums fully/partially paid by SFAF for the employee (MetLife Insurance)
Employee Sponsored Care
Plume - Gender Affirming Care
Care.com – Family care benefits
Maven – Family Forming benefits
Life Insurance + Disability + Family Leave
Life Insurance and AD&D insurance – Employer Paid: 100% of salary, up to $100K (MetLife)
Long term disability insurance (MetLife)
Family and Medical Leave Act (FMLA) and California Family Rights Act (CFRA), Pregnancy-Related Disability Leave (PDL), as applicable
Employee benefits may be changed without notice at SFAF's convenience.
Equal Employment Opportunity Statement:
The San Francisco AIDS Foundation is an Equal Opportunity employer. We actively seek applications from people living with HIV/AIDS, people with disabilities, women, LGBTQ individuals and people of color.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Technology, Information and Internet
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