Director of Marketing

Brief Description

Director of Marketing—ABA Centers of America

Fort Lauderdale, FL

About ABA Centers Of America

ABA Centers of America is a healthcare innovator experiencing steady growth while revolutionizing the autism care field. We provide ABA (Applied Behavior Analysis) therapy and diagnostic services to our clients and families in our centers, in homes, and in the community. Our teams also support a small group of affiliated addiction treatment centers and related companies.

Listed by Inc. magazine as the 5th fastest-growing private company in the U.S., we are focused on opening new clinics and remaining self-funded without private equity investment. We’re also named in Inc.’s Best in Business list for “Health Services,” honoring companies that have made an extraordinary impact in their fields and on society.

We are currently in 10 states with over 30 clinical service areas, and our roadmap will bring us to more than 50 clinical service areas over the next 12-24 months. We have the resources and talent usually found at a more mature organization, including fully staffed teams to support marketing, IT, accounting, and clinic growth.

Leadership Opportunity

Are you a senior-level marketing leader looking for an amazing opportunity to lead, innovate, and maximize your talents the way you’ve always known you could? We're looking for an action-oriented player-coach with a talent for storytelling who can manage projects as well as get down in the details. Join our internal marketing services agency and help us create magical marketing communications and opportunities.

Reporting to the CMO, the Director of Marketing is a marketing generalist with experience across various marketing sub-functions. She/he is capable of managing our internal marketing services agency and driving the brand's growth through innovative marketing strategies. The successful candidate will play a crucial role in enhancing our market presence, engaging with our communities, and supporting our mission to provide outstanding autism-care services.

Why You'll Love This Job

• Freedom to be creative and see your best ideas brought to life, given purpose, and executed professionally
• Work with seasoned, professional marketing teams operating smoothly within the corporate culture
• Enjoy a meaningful career path in a mission-driven organization dedicated to the autism community
• Opportunities for professional growth and leadership development within a dynamic and supportive environment
• Be part of a respected team that brings energy, creativity, and fun to the entire organization
• Our department philosophy is, “We make it happen!"
  
  
  

How You Will Succeed with Us

• Strategically lead projects for our internal marketing services agency to drive brand awareness, engagement, and business growth
• Be a hands-on player-coach with the ability to lead team members and jump in and write content/develop a presentation
• Forge and maintain partnerships with other department leaders, continually seeking ways for Marketing to add to company projects where appropriate
• Participate in meetings and initiatives related to company and clinic growth and development
• Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
• Partner with the Events team and clinic operations on event planning, resources, and creative production
• Oversee critical marketing functions, including market research, communications, and planning
• Use data-driven methods to identify changes in the competitive environment and enable responsive marketing activities
• Develop and implement robust marketing strategies that effectively communicate our mission, services, and impact on the autism community
• Analyze market trends, consumer behavior, and competitive landscape to inform strategic decisions and marketing initiatives
• Regularly report on marketing performance metrics, offering insights and recommendations to the executive team for continuous improvement
• Write key external marketing documents
  
  
  

Requirements

Education/Experience and Other Requirements

• Bachelor’s or Master’s degree in Marketing, Communications, Business Administration, or related field
• 10 years of marketing experience, with a minimum of 5 years in a manager+ level role with a marketing department
• Advertising or marketing services agency experience managing teams (preferred)
• Experience across various marketing disciplines, with an emphasis on being able to evaluate and direct the development of high-quality creative in various media
• Outstanding marketing project management experience with expert-level skills in project management tools (ClickUp, Jira, and similar platforms)
• Healthcare marketing experience is a plus, especially in autism care or the broader behavioral health sector
• Working knowledge of digital marketing strategies, tools, and platforms to be able to partner with Digital Marketing team
• Must maintain clean background/drug screenings
  
  
  

Expertise Needed

• Marketing expert-level writing skills
• Exceptional leadership and team-management skills, with a track record of motivating teams to achieve high performance
• Sense of urgency and high responsiveness to requests/emails
• Outstanding communication and interpersonal skills, capable of building relationships with internal teams, external partners, and stakeholders
  
  
  

Summary

Benefits

• Three weeks of paid time off in first year (more added with tenure)
• Medical, dental, vision, long-term disability, and life insurance
• Flexible Spending Account (FSA) and Health Savings Account (HSA) options
• Generous 401(k) with employer match up to 6%
  
  
  

ABA Centers of America Culture

ABA Centers of America is determined to maintain its fast-moving culture of growth and achievement. Our team of seasoned professionals works toward a shared vision of creating the nation’s leading provider of autism care. All our decisions are data-informed, mission-driven, and client-centric.

Recruiter ID:

Aba Centers of America participates in the U.S. Department of Homeland Security E-Verify program.