Director of Marketing
Director of Marketing
Carlsbad Educational Foundation
Carlsbad, CA
See who Carlsbad Educational Foundation has hired for this role
Carlsbad Educational Foundation provided pay range
This range is provided by Carlsbad Educational Foundation. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Director of Marketing - Carlsbad, CA - Carlsbad Educational Foundation Jobs (isolvedhire.com)
POSITION SUMMARY
The Director of Marketing utilizes day-to-day marketing tactics across multiple communication platforms to build a
consistent brand and to develop and strengthen relationships with key stakeholders. This role is multifaceted and
requires a self-starting leadership style and excellent interpersonal and project management skills, as well as an
understanding of the Foundation's revenue streams, events, and programs funded. All position responsibilities must
be performed in accordance with city, state, federal and Company policy.
ESSENTIAL DUTIES AND RESPONSIBILITIES
DIRECTOR OF MARKETING DUTIES
- Develop and implement strategies from CEF's annual marketing plan.
- Create and coordinate promotional and marketing materials for CEF programs.
- Create new and enhanced communication tools.
- Coordinate marketing activities with community partners.
- Work with the CEO to manage and train staff, volunteers, board of directors and others around marketing
- activities.
- Work within project-related and marketing budgets.
- Generate news releases and other media-relations activities.
- Manage the production of all community and donor communication, including newsletters, website, annual
- reports, and brochures.
- Actively maintain the CEF website including new content, coordination with hosting company and some
- graphic elements.
- Generate content, collaborate with staff, and actively grow CEF's presence on social media outlets including
- Facebook, YouTube, LinkedIn, and Instagram.
- Manage email marketing efforts, including developing content and optimizing schedule and frequency based
- on analytics.
- In conjunction with the board and staff, coordinate and revise marketing strategies as needed.
- Other key duties as assigned by management.
EARNED INCOME
- Support the Foundation to achieve its earned income revenue goals and adapt communication and
- marketing deliverables to accommodate Carlsbad Unified School District (CUSD) learning models.
- Develop the strategy and content for all earned income programs: Kids Care, summer programs, and
- after-school enrichment; other programs that support CUSD learning models.
- Direct marketing tactics for communication and reaching enrollment goals.
- Propose for approval to hire qualified independent contractors, temporary agency employees and/or
- interns to facilitate and execute on the strategic communication outreach initiatives.
PHILANTHROPY
- Support the Foundation to achieve its philanthropic revenue goals by collaborating with the Philanthropy
- Director to create donor materials and fundraising assets, messaging and targeted strategies as needed.
- Work directly with PTAs, CUSD teachers, and students to tell stories of programs and our mission to our
- community and donors.
BRAND AND MISSION
- Align the Foundation as the largest district-wide supporter for the CUSD.
- Progress CEF as a convener for community and opportunity provider for enriching educational experiences.
- Focus fundraising events to be mission-based.
- Direct and coordinate marketing tactics with freelancers and outside agencies for communication.
- Direct visual identity, communication, and event production for annual fundraising gala to achieve
- attendee and fundraising goals.
MINIMUM REQUIRED EDUCATION, KNOWLEDGE, SKILLS AND ABILITIES
- Bachelor's degree required. Masters's degree preferred.
- 5+ years of marketing or related field. Emphasis on non-profit marketing, writing, public relations, branding
- and social media.
- Experience in graphic design required (Adobe Creative Suite preferred)
- Experience working with board members and volunteers preferred.
- Experience working with school districts, community organizations, parents, or students preferred.
- California Department of Justice fingerprint and background clearance.
-
Seniority level
Director -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Education Administration Programs
Referrals increase your chances of interviewing at Carlsbad Educational Foundation by 2x
See who you knowGet notified about new Marketing Director jobs in Carlsbad, CA.
Sign in to create job alertSimilar jobs
-
Associate Vice President Brand Marketing
Associate Vice President Brand Marketing
TaylorMade Golf Company
-
Director, Product Marketing
Director, Product Marketing
Vuori
-
Director, Brand Marketing - OGIO
Director, Brand Marketing - OGIO
OGIO, Inc.
-
Director, Marketing
Director, Marketing
Orthofix
-
Americas Consulting Brand Activation Leader, Associate Director
Americas Consulting Brand Activation Leader, Associate Director
EY
People also viewed
-
Head of Communications & Social Media
Head of Communications & Social Media
-
Business Development Director
Business Development Director
-
Senior Medical Writer – Regulatory and Medical Writing
Senior Medical Writer – Regulatory and Medical Writing
Similar Searches
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More