Director of Marketing

The Director of Marketing will develop and manage the marketing team for an intimate apparel company. This position oversees marketing efforts across wholesale channels, e-commerce platforms, and online marketplaces. The ideal candidate possesses a deep understanding of the intimate apparel industry, digital marketing strategies, and customer engagement.

Responsibilities:

• Identify and develop consumer marketing campaigns
• Perform market analysis, providing consumer insights and thought on trends, opportunities and limitations of potential, new and/or ongoing marketing strategies drive the analytical thought processes behind our content strategies
• Build strong partnerships with Design, Merchandising & Sales teams to drive marketing efforts, cohesive marketing and communication tools needed to drive incremental sales, and digital communication/outreach.
• Project management for all marketing efforts for different Brands.
• Responsible for keeping Designs vision of a brand focused and intact across all outlets and media.
• Company Liaison for Licensors Marketing.
• Coordinate, track and gain approval of all projects
• Develop marketing collateral, and follow through print execution and distribution.
• Develop and launch tests to increase productivity and measure and communicate campaign results.
• Optimize the flow of requests from business partners like Licensees and Sales.
• Own yearly Marketing Calendar on a timely and efficient manner for each brand.
• Oversee execution of content for all websites, e-commerce, e-mail updates and directives, and all social media for all brands.
• Arrange, coordinate and manage arrangements for models and photo shoots.
• Actively participate in market week, or with accounts supporting Merchandising and Sales in driving marketing strategy and ensuring marketing strategies, programs and investments align with brands vision
• Ensure appropriate Marketing & PR investment tracking
• Manage Marketing Annual Plan budgets. File and reconcile invoices by market
• Keep track and information up to date for all Trademarks

Qualifications:

• Bachelor's degree with a minimum of 5-6 years of professional experience in marketing, preferably fashion & retail background (or related industry); luxury brand experience a plus
• 10+ years managing marketing teams and collaborating with cross-functional teams
• Deep knowledge of digital marketing, SEO, and e-commerce best practices.
• Strong analytical skills and the ability to interpret data trends.
• Excellent communication and leadership abilities.
• Strong computer skills required (Google docs, Microsoft Office Suite – Excel, Adobe Illustrator, In-Design, Photoshop)
• Exceptional attention to detail, superior communication, and follow-up skills
• Strong analytical and organizational skills