Director of Marketing

Are you a marketing maverick who's grown tired of the constant hustle of working as a fractional CMO or running your own business or agency? Are you craving the opportunity to go all in with an amazing team, and help drive exponential growth inside of an industry-leading company?

Healthpreneur®, the world's leading company helping health professionals build scalable coaching businesses that transform more lives, is seeking a "best in class" Director of Marketing to spearhead our ambitious expansion plans.

If you're a strategic visionary who lives and breathes direct response and brand marketing, with a proven track record of scaling online campaigns to new heights, we want you on our team.

As our Director of Marketing, you'll be the architect behind our omni-channel marketing ecosystem, crafting high-converting campaigns that captivate our target audience, boost lead generation, and drive sales.

Boasting a keen eye for innovation, a gift for persuasive copywriting, and an unparalleled understanding of the digital landscape, you'll elevate our brand, expand our reach, and take our business to the next level.

Sound like your kind of challenge? Keep reading...

ROLE

As DOM, you will oversee our marketing strategy & lead gen to ensure we’re continually growing our social media following, email list, client base and monthly revenue.

Our business model is very simple. Attract the right people (health pros growing their coaching business online) to follow us AND ultimately book strategy calls with our sales team. 

As the Director, you will lead team members in our marketing department and hold them accountable to agreed upon projects and objectives. You will conduct weekly 1-on-1 calls with your direct reports to help them build skills become more performant in their roles.

Your success will be measured by your ability to generate more qualified leads that allow us to book more sales appointments and ultimately help us grow new client revenue each month. You will also be responsible for helping us grow the Healthpreneur® brand across all social channels through the omnipresent distribution of our content in streamlined, organized, and high volume fashion.

RESPONSIBILITIES

• Oversee the strategy and execution of new client acquisition from social, organic, email, and paid traffic sources.
• Work closely with our Media Buyer to execute strategies necessary to optimize Meta ads
• Oversee creation of marketing assets & campaigns - such as split tests, email promotions, offers.
• Work with our copywriter and if needed, be able to write emails, Facebook ads, VSLs, and/or web/landing pages that connect with our audience (in our voice) and convert.
• Always have split tests running inside Visual Website Optimizer across all levels of our funnel(s), always hunting for conversion improvements.
• Develop clearly-defined quarterly plans that help us scale our client acquisition and get the right people on board to make it happen.
• Measure, analyze, and optimize digital media and prepare recommendations for improved performance.
• Create and optimize our current offer (through funnel CRO, introducing new angles, etc…) that generate more leads as well as convert our existing audience into potential clients.
• Understand our messaging, philosophy, core content pillars, and our client avatar as closely as you know your own family members.
• Be able analyze data and assess how effective various campaigns and angles are performing, so that we can identify which messages and ideas are most effective for future content. 
• Keep an open line of communication with our sales team to keep a pulse on the quality of leads booking calls (and their conversions).
• Attend Weekly Sync (team meeting), weekly 1-on-1 meeting with CEO, monthly and quarterly strategic planning meetings.
• Hire, lead, coach, and develop your direct reports (on the marketing team) so that you can get the best performance out of all team members.
• Conduct weekly or bi-weekly 1-on-1 meetings with your direct reports to ensure they’re fully supported and feel safe, trusted, and valued in their roles and working environments. 

REQUIREMENTS 

• You have at least 4+ years tactical and strategic experience in DIGITAL MARKETING with a proven track record helping grow an online company (ideally service or coaching based) beyond $10 million in revenue. 
• 2+ years managing and developing teams in marketing (working with media buyers, CROs, content creators, etc..) and excellent project management skills
• You must have expert level understanding of Facebook ads and a track record of having scaled campaigns/accounts to $500k (or more) in monthly spend - PROFITABLY and CONSISTENTLY (not just once). Google/Youtube ads experience is a big plus.
• You have a player-coach mindset. You have experience and capabilities that enable you to mentor and develop our junior marketers and you can also roll up your sleeves and get some of the heavy lifting done such as writing high-converting copy..
• You have the energy, focus, and willingness to work in a fast-growing culture and help our company grow to beyond $50M in revenue (within 2-3 years), while impacting the businesses of 1000s of health professionals and the health of millions of people.
• You are an IDEA MACHINE - you can connect seemingly unrelated dots to come up with big ideas and hooks that captivate attention, generate demand, and create new breakthroughs for the business. And you have a strong ability to clearly organize, plan, and communicate your ideas so that they get executed in a methodical and effective manner (rather than just shooting from the hip on a whim).
• You are VERY proficient creating and using spreadsheets (Google sheets) to analyze your team’s marketing performance such as ad spend, CPMs, clicks, and conversions. We are heavily data driven and you must be as well.
• You LOVE DATA and understand how to track and improve campaigns based on important metrics.
• You have sharp copywriting skills and you understand conversion rate optimization. When you look at an offer (or marketing asset) you can see the gaps and opportunities to make it stronger based on how the message and/or page layout/design can be improved for better conversions.
• You have a DEEP understanding of human psychology and the forces that drive people to make decisions.
• You are a very good problem solver and are able to figure things out. You can read between the lines, think critically, and create the best course of action to improve a situation when needed.
• The secret code is HP2026
• You have a good eye for visual layout (CRO) and beautiful, simple design.
• You are a SELF-STARTER who loves to work independently (and remotely) with little or no daily supervision, yet still be part of a team that thrives on open communication, clear outcomes, and accountability.
• You are a people person and know how to support, coach, and get the most out of those you work with.
• You are very well organized, structured, and efficient
• You have excellent time management skills, including prioritizing, scheduling, and adapting as necessary to the fast pace at which we move.
• You are OBSESSED with growing and getting better. You voraciously consume content (marketing and sales related podcasts, books, courses, etc…) to help you sharpen your sword.
• You have a high intolerance for “average” and working with B-players. You want to be the best at what you do, produce the best possible work, and only work with the best people. And you don’t shy away from having hard conversations with those who don’t meet those standards.
• You’ve studied (or worked with) some of the marketing greats like Alex Hormozi, Ogilvy, Eugene Schwartz, Brian Kurtz, Frank Kern, Ryan Deiss (Digital Marketer), Perry Belcher, Dan Kennedy, Joe Polish, Russell Brunson, Ezra Firestone, Dean Jackson, etc… (if you don’t know who these people are, this isn’t the right role for you).

About Our Company - Healthpreneur

Growth. Owner-Like Work Ethic. Speed.

These are essential traits to thrive as a team member at Healthpreneur®.

We are the leading coaching and training company for helping health professionals and coaches get clients and scale their coaching businesses online…without the grind.

We are a remote, high performance team with a culture that is obsessed with excellence.

We are a performance-based company that rewards hitting outcomes, not completing tasks. 

This isn’t a place to work if you’re looking for a job, but rather a fulfilling career where you can grow to your fullest potential.

We don’t expect you to work 24/7 but you are expected to do what needs to be done to move the needle in your role.

If you’re selected to work with us, you are not accepting a 9-5, “punch in, punch out” job. And we are certainly not a company where you’d expect to completely disconnect every weekend…especially if clients or team members are counting on you to keep the ball rolling.  

Although we encourage setting boundaries and creating space to relax and recharge, when you love what you do, you don’t need to escape from work. Doing work we love to achieve huge goals with a team that cares about each other and their clients good.

Again, this isn't a job. This is a passion. This is a career with incredible growth potential with a company that is transforming a broken healthcare model. 

We live and breathe the following 3 core values: 

Speed is King

Getting things done quickly is more important than doing them perfectly. By moving quickly, we expedite our learning and fast track our success.

Owner-Like Commitment

We are dedicated to doing great work and going above and beyond because the business' success (and that of our clients) is our success.

Driven to Grow

We are voracious learners and we love a good challenge because it brings out our innate desire to grow and become our best.

If you fit the bill, then click the "apply for this job" button on this page to submit your application today.