Director of Marketing

About Us:

We are an innovative and fast-growing start-up based in New York City, revolutionizing the way people make reservations across industries such as dining, events, and more. Our platform integrates cutting-edge technology with a seamless user experience to help both consumers and businesses manage bookings effectively. As we scale rapidly, we're looking for a talented Director of Marketing to lead and grow our marketing efforts.

Job Overview:

The Director of Marketing will be a critical part of our leadership team, responsible for crafting and executing a comprehensive marketing strategy to build brand awareness, drive customer acquisition, and grow user engagement. You will lead a marketing team, manage budgets, and work cross-functionally to deliver on business goals. The ideal candidate will be a visionary marketer with a strong background in digital marketing, brand development, and performance marketing.

Key Responsibilities:

1. Marketing Strategy & Leadership:

• Develop and implement a holistic marketing strategy aligned with business goals.
• Lead and mentor a team of marketing professionals.
• Collaborate with product, sales, and customer success teams to drive cohesive campaigns.
• Manage the marketing budget, ensuring cost-effectiveness and ROI.

1. Brand Development & Awareness:

• Define and evolve the brand voice, positioning, and messaging for consistency across all channels.
• Oversee creative content development, including digital assets, social media, PR, and partnerships.

1. Digital Marketing & Growth:

• Own the digital marketing strategy, driving growth through SEO, SEM, email, and social media channels.
• Design and optimize user acquisition funnels, leveraging data analytics to inform decisions.
• Spearhead performance marketing initiatives such as paid ads, influencer partnerships, and more.

1. Customer Insights & Data-Driven Decision Making:

• Utilize customer research, competitive analysis, and performance metrics to refine strategies.
• Measure, report, and analyze marketing KPIs to track success and optimize campaigns in real-time.

1. PR & Communications:

• Develop and maintain relationships with media and industry influencers to increase brand visibility.
• Create and manage a PR strategy to build trust and authority in the market.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus).
• 7+ years of marketing experience, with at least 3 years in a leadership role at a high-growth company or start-up.
• Proven track record of developing successful marketing strategies that drive growth and revenue.
• Strong expertise in digital marketing, performance marketing, and growth strategies.
• Experience managing cross-functional teams and external agencies.
• Analytical mindset with experience leveraging data to inform decision-making.
• Strong communication, leadership, and project management skills.
• Passion for technology and innovation, with a deep understanding of the reservation or SaaS industry.