We are looking to hire a DIRECTOR OF MARKETING for Canada and USA. HEAVY EQUIPMENT EXPERIENCE IS A MUST!!
The Director of Marketing is responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth across multiple business units. This role involves overseeing all aspects of branding, positioning, and messaging to ensure consistency and enhance brand equity. The Director will lead market research and competitive analysis efforts to identify opportunities and trends and manage multi-channel marketing campaigns. Additionally, this individual will mentor and develop a high-performing marketing team, manage the marketing budget and analyze performance. This position will collaborate closely with various internal customers/departments to ensure cohesive marketing efforts. This position reports into the Vice President of Marketing and Business Strategy
Job Description
Lead, mentor, and develop marketing team, fostering a collaborative and innovative work environment
Review and manage the branding, positioning, and messaging of all business units
Further develop and evolve the brands under the FS Aftermarket organization
Develop and implement marketing strategies and plans for each business unit that align with overall company objectives
Conduct market research and competitive analysis to identify opportunities, customer needs, and trends to inform marketing strategies
Monitor, analyze, and report key marketing performance metrics and providing market research, forecasts, competitor analysis, campaign results and consumer trends
Adjust the marketing plan in light of the above and formulate unique insights to contribute towards the overall business strategy
Develop and manage the marketing budget, ensuring efficient allocation of resources and maximum return on investment
Deliver marketing plan annually to key stakeholders and senior leaders
Collaborate with internal and external partners on various objectives and projects
Provide impactful analytics and insights into previous marketing projects
Manage project progression, ensuring priorities and timelines are met accordingly
Plan and execute product launches and promotional campaigns
Collaborate with the sales team to develop sales enablement materials and strategies
Oversee public relations efforts and opportunities
Ensure all marketing activities comply with legal and regulatory requirements
Other duties as assigned
This role with have 2 direct reports and 4-5 indirect reports.
Cross border travel will be required 15% travel
Qualifications
QUALIFICATIONS:
Bachelors degree in business marketing, public relations, communications, or a related field; MBA or advanced degree preferred
Valid drivers license with clean drivers abstract
Must be able to pass a pre-employment background check
Valid passport, or willingness to obtain one
10+ years experience in marketing
5+ years experience in a leadership role managing multiple business units or brands
5+ years experience creating various forms of marketing including but not limited to; digital, social media, content creation, print, graphic design, direct mail
Experience managing robust marketing budget
Proven experience analyzing, developing, and implementing successful marketing strategies and campaigns
Advanced experience with a variety of digital platforms, including proficiency in, WordPress, Google Analytics and MS Office Suite, including Word, Excel and Powerpoint, CRM platforms, Asana or similar project management platform, Hubspot, Canva and Hootsuite
Qualified and interested individuals are encouraged to apply
ONLY QUALIFIED CANDIDATES WILL BE CONTACTED
Why Is This a Great Opportunity
Why this is a great opportunity :
Talented, dedicated and passionate team to work with
Exceptional best-in-class products and service offerings for our customers
Market-competitive compensation package with annual increase opportunities
Robust Group Benefits that are 100% paid for by the Company inclusive of Health, Dental, Life, Disability and Travel coverage
Paid Personal Days
Charitable Giving Program
Educational Scholarship Program
Tuition Reimbursement
Employee & Family Assistance Program (EAP)
Employer Matching Retirement Savings Plan
Federally recognized as a certified Employment Equity organization
Member of multiple provincial safety programs and COR certified
Our Core People Values: Leadership, Customer Excellence, Integrity, Inspiration, Teamwork, Innovation and Ambition
Salary Type : Annual Salary
Salary Min : $ 140000
Salary Max : $ 170000
Currency Type : USD
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Staffing and Recruiting
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