Director of Marketing for Fragrance

Our client, an iconic beauty brand with a portfolio of fragrance brands, is seeking a Director of Fragrance Marketing. This role will be responsible for leading brand strategy and brand development that will drive profitable growth from a global perspective and will lead and collaborate with the US Sales team on all customer and sales marketing strategic plans and activations. This is a unique opportunity to lead end to end, from development to activation. The ideal candidate will drive thought leadership and identify gaps in our client’s channel strategy, current offerings, and new territories. The candidate will drive the development of marketing plans and strategies for fragrances, utilizing their prior knowledge of marketing activities to help launch innovative new products and campaigns on strategy, on-time, and within budget. This person will have a deep understanding of the US consumers in order to build the brand and communication strategy. They will work cross-functionally with sales to ensure go-to-market strategies reflect the global brand vision and maximize customer go-to-market initiatives. This role will oversee and manage non-revenue P&L objectives and forecasting.

• The salary range for this role is 160-175k based on experience.

Responsibilities:

• Serve in a leadership role that manages all aspects of the marketing mix: develops and executes brand plans, innovation strategy, and go-to-market activities to achieve brand objectives, with responsibility for core inline portfolio and innovation
• Develop strategic brand plan, complete with outlined objectives, strategy and tactics ensuring growth goals are met. In conjunction with Director, drive creation of all presentations (i.e. global marketing meetings, seasonal brand presentations to markets)
• Provide category expertise and leadership, analyzing portfolio and competitive category to make recommendations on new product launches, pricing strategy, and portfolio rationalization based on sales and profit analysis
• Lead the new product development and execution process from ideation to launch including (but not limited to) developing concept/claims/storytelling, creative and pack design brief based on consumer insights and financial business case recommending cost of good and pricing targets to ultimately deliver new launches to market on time & within budget
• Lead fragrance development process including briefing & evaluation in partnership with in-house fragrance evaluator.
• Lead brand asset & packaging design creation including briefing, shoots, tool kit creation in partnership with in-house creative, external agencies, package design team in the creation of new programs
• Develop and manage the marketing support activations to drive core base business and innovation including leading local market paid media, partnering with creative and retail execution on POS activations and partnering with PR to develop support plan to drive awareness and conversion
• Manage the relationship, communication & approval processes ensuring approval deadlines are met and timelines are followed strictly
• Oversee fragrance promotional development & execution
• Lead the development and execute marketing programs for the US region, ensuring successful implementation of the plan (on time & in the budget), working with cross-functional teams
• Create unique marketing campaigns & Innovative customer solutions that drive retail sales and profitability
• Drive US media strategy and build media plan in collaboration with the media team
• Leverage data insights to provide recommendations for new brand and product opportunities based upon competitive analysis
• Fully understand, promote, and utilize customer specific marketing tools in driving company objectives
• Drive the growth and development of assigned categories through the proposal and execution of the portfolio / product strategy and its promotional calendar
• Serve as the marketing resource to the Sales teams. Partner with Sales to develop impactful innovation, promotional, and marketing activation plans for customers to achieve sales objectives and difference our client’s brands in the marketplace
• Develop and steer strategy for non-revenue budget and oversee forecasting each season
• Make strategic recommendations for print collaterals and supervise production (in-store visuals, collateral and retailer specific)
• Ensure brand cohesiveness across all brick & mortar doors & .com (where appropriate) despite customization by doors
• Provide guidance on forecasting for Innovations and promotional programs working in close collaboration with Sales Operations, Business Development and Global
• Responsible for coaching and development of team members and/or direct reports

Required Qualifications:

• 10 + years of Marketing experience in Beauty/Fragrance marketing or brand management
• Bachelor’s degree
• Understanding of the US fragrance market and Beauty channels including e-commerce
• Ability to lead new product development and execute against all product initiatives
• Strong strategic, analytical, and problem-solving skills
• Knowledge in all areas of marketing including the ability to provide analytical insights, develop, and implement marketing programs
• Understanding of P&L and financial ROI planning
• Knowledge of the US media landscape and ability to drive media strategy and plan
• Ability of lead the US communication plan
• Ability to work collaboratively across functions, work independently, and take initiative when appropriate
• Creative thinking and flexibility – ability to multitask and handle pressure in a fast-paced environment
• Time management skills and ability to prioritize projects as necessary
• Good verbal and written communication skills
• Negotiation skills, problem solving and conceptual thinking
• Ability to manage through ambiguity
• Customer and brand focused mindset
• Knowledge of market trends and consumer preferences
• Advanced proficiency in Microsoft Excel (i.e. v-lookups, formulas, linked spreadsheets)
• Proficiency in Microsoft Word, Outlook, and PowerPoint
• Experience managing direct report(s)

If you meet the required qualifications and are interested in this role, please apply today.

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