Director of Paid Social

About This Role:

Playbook Media is seeking a highly motivated, analytical, and passionate paid social marketing expert to help drive the company's rapid growth. This fast-paced role will be responsible for expanding the company's digital marketing position while championing opportunities for improved performance and scale across Meta/IG/TikTok/Pinterest/LinkedIn/X. Based remotely, this position reports into the VP of Media and will lead our Paid Social channel growth and interact with senior stakeholders internally and across our client base.

About Us:

Founded by experienced Silicon Valley marketing professionals, Playbook Media has adopted a fully remote-work environment with a largely West Coast team, but an increasing number across the U.S. We work with venture-backed, “disruptor” companies to accelerate customer acquisition through expert media buying, performance focused creative production and deep analytical rigor. We pride ourselves on understanding our clients’ needs and partnering with their internal marketing teams to solve the problems core to their growth challenges.

Role Responsibilities:

• Serve as the company's Paid Social subject matter expert for all issues and opportunities relating to paid social marketing.
• Communicate effectively across internal and external stakeholders (leading strategy amongst the team, getting leadership onboard with your vision, convincing prospective clients on the value we bring to the table, etc.)
• Execute a vision for building out the Paid Social Marketing division with full P&L responsibility.
• Work closely with stakeholders at Meta, TikTok, LinkedIn etc. to stay ahead of the ever-changing competitive landscape and build scalable solutions for our clients.
• Provide recommendations and execute strategies for optimization, campaign structuring, targeting and other facets of paid social in accordance with company and client goals.
• Oversee day-to-day paid social marketing efforts across channels & communicate the ongoing strategy to our top tier clients.
• Work through automation, tagging, and data integrity issues with cross-functional stakeholders internal and external.
• Provide ongoing and ad hoc reporting and communication of results, tests, plans, budget, and initiatives to internal and client leadership teams.
• Manage a team of media experts to ensure their execution work is aligned with your strategic direction.

Role Requirements:

• Bachelor's degree in Marketing or a related field required, MBA preferred.
• 5+ years of active/hands-on experience in paid social required, preferably within a performance marketing environment.
• Experience managing large, dynamic social programs with significant monthly budgets.
• Expert understanding of Meta, IG, TikTok, and LinkedIn the latest capabilities of each, and how to effectively deploy optimization strategies and resources that that maximize yield.
• Experienced with performance marketing platforms, automated bidding tools, keyword research solutions
• Exceptional analytical and problem-solving skills with previous experience structuring and performing complex testing and analysis within paid social in order to drive efficient growth and effective results.
• Powerful communicator with the ability to engage and influence senior leadership.
• Proficiency with Microsoft Office (Excel, Word, PowerPoint).
• Excellent time management skills, with the ability to prioritize, multi-task, and work under shifting deadlines in a fast-paced environment.
• High levels of integrity, autonomy, and self-motivation.

Great Benefits:

• Competitive salary and bonus/profit sharing program
• 401(k) with company match
• Medical, Dental, and Vision coverage
• Uncapped vacation and sick time
• Training and personal development support
• Hybrid work environment primarily remote, but with optional quarterly regional get-togethers in SD, LA, SF
• Annual company offsite
• Parental leave

*PLEASE PUT "DIRECTOR OF PAID SOCIAL" IN THE NOTES SECTION WHEN APPLYING*