About Us: Tavistock Restaurant Collection is a family of upscale restaurants offering diverse dining experiences across the country. Our Atlanta locations, including renowned brands such as Michelin-Starred Atlas and The Garden Room, are celebrated for their exceptional culinary offerings and outstanding service. As we continue to grow, we seek a dynamic and results-driven Sales Director to join our team in Atlanta.
What We Offer:
Competitive salary with performance-based bonuses.
Comprehensive benefits package, including health, dental, and vision insurance.
401(k) plan.
Opportunities for professional growth and career advancement within Tavistock Restaurant Collection.
A dynamic and supportive work environment in a prestigious restaurant group.
Position Summary
The Director of Sales will oversee the event sales program for both The Garden Room and Atlas including working directly with clients and directing support staff as needed to maximize event sales and operations. He/she will drive revenue while supporting the company’s values and guiding principles. This will include emotionally connecting with our guests to create memorable experiences and motivating the team to do the same. This position represents the restaurant in all event opportunities and is responsible for reaching revenue goals for the region and for the overall management of the Event Sales Department. He/she must exceed the guest experience by aspiring to go above and beyond in providing exceptional service.
Essential Functions
Essential Functions Statement(s)
Deliver genuine hospitality to our guests
Own accountability for the Event Sales Department
Oversee event sales and support staff providing motivation, support, problem solving and coaching
Actively suggest and pursue revenue driving programs above and beyond responding to incoming leads
Identify objectives, strategies and action plans to meet restaurant objectives and improve sales
Establish an identity in the local community as the top option for dining events
Collaborate with the General Managers, Area Directors, Culinary Directors and VP of Sales in establishing and recommending sales goals for event sales
Build sales through appropriate and profitable decisions based on high standards of quality
Forecast annual, quarterly and monthly revenue streams
Develop specific plans to ensure revenue growth year over year
Coordinate proper company resources to ensure efficient and stable sales results
Ensure event profitability by working with operations and finance teams to identify and track cost and profitability targets for events
Adhere to, and enforce all sales policies, practices and procedures
Establish key relationships with clients to ensure maximum exposure and increase revenue
Communicate event sales information to subordinates, co-workers, management and guests
Adopt a flexible schedule to accommodate guests and be present at event functions when necessary
Research and development of competitors’ successful event formats, menus, pricing and décor in an effort to keep TRC Events at the forefront of the industry
Assist and advise on the hiring, training and promotion of qualified ESM candidates
Monthly tracking and reporting on Event Sales vs Budget
Timely and accurate reporting of operational and financial results as directed
Advise on the creation of food and beverage event menus for the region
Enforcing execution of the TRC Fundamentals and Guiding Principles.
OTHER RESPONSIBILITIES:
Facilitate and ensure proper documentation and record-keeping at the unit and regional levels
Assist Operations with the proper rental, purchase, use and storage of event-related equipment
Work with ESMs and TRC Legal on contract negotiation with guests and clients
Support the successful implementation and sustained execution of TRC initiatives and projects where appropriate.
Work with TRC affiliates on an as-needed basis to help create and execute special events
Requirements
POSITION QUALIFICATIONS
Competency Statement(s)
Adaptability & Flexibility – Adapts to changing business needs, conditions, and work responsibilities and works with a variety of situations, individuals, groups, and varying customer needs.
Attention to Detail – Diligently attends to details and pursues quality in accomplishing tasks
Business Alignment – Aligns the direction, products, services, and performance of a business line with the rest of the organization
Coaching & Mentoring – Enables team members to grow and succeed through feedback and instruction
Communication – Listens to others and communicates in an effective manner
Problem-Solving – Resolves difficult or complicated challenges.
Relationship Building – Builds constructive working relationships with stakeholders
Skills & Abilities
Education: High School diploma or equivalency required; college degree preferred
Experience: Five plus years of previous event and/or private dining sales experience in the hospitality industry, MICHELIN level preferred
Computer Skills: Microsoft Office Suite and Tripleseat preferred
Other Requirements: able to communicate (speak, read, and write) in English; must be 21 years of age or older; excellent written and verbal communication skills; valid driver’s license
Seniority level
Director
Employment type
Full-time
Job function
Sales and Business Development
Industries
Restaurants
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