Email Copywriter

The Position

As an Email Marketing Copywriter, you will be the creative voice behind our diverse portfolio of brands. Your primary focus will be to craft compelling, persuasive, and strategic copy for our email marketing clients. Working closely with our Creative and Strategy teams, you will translate strategic concepts into engaging and effective messaging that resonates with target audiences and drives results.

The ideal candidate has a deep understanding of e-commerce and direct-to-consumer brands, has digital agency experience, and is looking to take responsibility for copywriting across clients that range from early-stage startups to thriving brands.

What We’re Looking For:

• Proven Experience: Strong background in digital marketing copywriting, particularly within e-commerce and direct-to-consumer sectors. Experience in a digital agency environment is highly desirable.
• Creative Excellence: Demonstrated ability to write compelling, clear, and concise copy that drives engagement and conversions—expertise in creating persuasive email marketing content and optimizing copy for various digital channels.
• Strategic Mindset: Ability to translate strategic insights into actionable and impactful messaging.
• Client-Focused: Proven track record of managing client expectations, providing insightful recommendations, and delivering high-quality work. Experience collaborating with clients from early-stage startups to established growth companies.
• Adaptability: Comfort with working across a diverse range of brands and adapting messaging to meet client needs. Ability to thrive in a fast-paced environment and handle multiple projects.
• Error-Free Writing: Exceptional attention to detail to ensure all copy is error-free.
• Vocabulary and Creativity: A wide-ranging vocabulary and creativity to avoid repetitive language and maintain fresh content.
• Research Skills: Excellent research abilities to understand products and communicate effectively with clients. Ability to ask the right questions and grasp product details thoroughly.
• Buyer Perspective: Ability to empathize with the target audience and craft persuasive messages that highlight product benefits.

Responsibilities

• Craft Engaging Copy: Develop clear, impactful, and on-brand copy that speaks to the company’s brand voice and strategic direction.
• Collaborate Strategically: Partner with our Creative and Strategy teams to execute innovative marketing strategies and bring creative concepts to life.
• Drive Results: Focus on driving sales growth and maximizing ROI by creating persuasive content that speaks directly to customer needs and motivations.
• Manage Projects: Oversee and prioritize copywriting needs internally while providing insightful guidance to clients on creative approaches.
• Understand the Market: Apply your deep understanding of e-commerce and direct-to-consumer brands to tailor messaging that addresses each client's unique challenges and opportunities.
• Quality Work: Deliver error-free copy with an ability to edit/modify approach to meet client expectations.

Company Overview

Tequila Sunrise operates as the email branch of Lilo Social, a full-funnel growth marketing agency focused on delivering best-in-class paid media and creative services. We work across the entire life-cycle of the customer journey covering content creation, ad production, paid media, conversion rate optimization, and email/sms marketing. Some of our noteworthy clients include Cheribundi, Seeq, Public Goods, DynaVap, and Lucyd.