Email Marketing Manager

Email Marketing Manager

Company Summary:

PuppySpot is the leading puppy adoption service in America.

We combine our passion for puppies with a commitment to excellent service and delivering unconditional love in an empathetic, thoughtful, and expert way. Our team works closely with a national network of carefully vetted breeders to ensure that our customers can find their perfect puppy, and that the puppy arrives at their door ready to love and be loved.

Our culture is fun and focused on constantly improving our ability to serve and support each other, our customers, our breeder partners, and of course, our puppies. While we share a passion, we also embrace differences. In hiring we are an equal opportunity employer that considers all qualified applicants equally, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status. Finally, we don’t take our leadership position for granted. We are committed to being the best in the business, at being the perfect puppy people.

*PuppySpot is a fully remote company. We allow employees to work from anywhere nationwide

The Email Marketing Manager will be responsible for increasing the conversion rate of our acquired leads, upselling customers post-purchase, building customer relationships that create advocates and establishing an impactful refer-a-friend program. Their main tools for this will be email marketing and SMS marketing, but there are no limitations and you are welcome to use whatever tools or channels you deem necessary to get results. A successful candidate will understand how to use data to create personalized messaging and effective targeting.

Responsibilities:

• Own the creation of the email marketing calendar
• Develop strategy, create and/or coordinate content, and deploy emails and SMS campaigns
• Continuously run A/B tests to improve conversion rate on lead nurturing and post purchase upsell journeys
• Continuously develop new ways to segment leads and develop the appropriate messaging to improve conversion rate
• Create and implement the strategy for the referral program

Requirements:

• 3-5 years’ experience in lifecycle or email marketing
• Sound understanding of a/b testing and incrementality
• Excitement for building things from scratch
• Technical CRM tool experience; HubSpot a plus

Benefits/Perks:

• Full medical, vision, and dental insurance
• Pet insurance
• 401(k) retirement savings plan with company match
• PTO & paid holidays
• Flexible spending account (FSA)
• Network of complimentary employee discount programs
• Financial wellness tools / Education and Health Support
• Growth opportunities
• Friends and Family Discount on any PuppySpot puppy

Think you have what it takes to be PuppySpot’s Email Marketing Manager? Please send us your resume today.