Event Marketing Manager

Event Marketing Manager

The Event Marketing Manager for the Americas will play a pivotal role in elevating how our company connects with both consumers and partners through innovative and impactful events. This role is responsible for leading the strategy, planning, execution, and management of internal-led and partner-led events across the Americas region. The Event Marketing Manager will work closely with cross-functional teams to ensure that all events deliver exceptional experiences. This role requires 30-50% travel.

Key Responsibilities:

Event Strategy & Planning:

• Design and implement holistic event strategies that align with the company’s marketing objectives and brand vision, leveraging creative insights, cutting-edge innovations, and industry best practices.
• Collaborate with marketing, business groups, and CP/SP to gather and align needs for events across the Americas.

Event Execution & Management:

• Lead the planning, execution, and management of internal-led and partner-led events, ensuring they are delivered on brand, on time, within budget, and to the highest quality.
• Write event RFPs and briefs and oversee the briefing and management of event agencies to ensure alignment with company standards.
• Manage contracts and relationships with external event agencies, ensuring innovative and awe-inspiring event experiences.

Metrics & Reporting:

• Establish and track success metrics for all events, ensuring alignment with broader marketing objectives.
• Provide regular reports on event performance and impact and gather feedback for continuous improvement.

Cross-Functional Collaboration:

• Work closely with internal teams, including marketing, business groups, and sales, to ensure alignment and successful event execution.
• Balance the needs of various stakeholders, including the Head of Americas Marketing and the Head of Global Events, within the dual reporting structure.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Event Management, or a related field.
• 5+ years of experience in event management, with a proven track record of successfully executing high-profile events.
• Experience in managing external event agencies and contractors.
• Strong strategic thinking, project management, and organizational skills.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Ability to manage multiple projects simultaneously and adapt to changing priorities.
• Willingness to travel 30-50% of the time as required by the role. Domestic Travel only. Mostly to San Francisco, CA to work closely with the global events team and learn from them. Las Vegas, NYC, and Dallas would be the places for most consumer and partner event activity.With additional partner event activity in Detroit.
• Passion for creating innovative, high-quality events that resonate with both consumers and partners.

Preferred Qualifications:

• Experience in the technology or entertainment industry.
• Ex-agency experience is highly preferred.
• Knowledge of event management software and tools.

Compensation: $48.00 - $64.79 per hour

ID#: 1347489