Events Marketing Manager, TechCrunch

Yahoo is a global media and tech company that reaches hundreds of millions of people around the world, bringing them closer to what they love—from finance and sports, to shopping, gaming and news—with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.

TechCrunch is looking for a strategic, data-driven, and results-oriented marketer to join the TechCrunch team in promoting our event products and services. The TechCrunch marketing team is responsible for the strategy, planning, and execution of the TechCrunch portfolio of owned and operated events - including TechCrunch Disrupt, Early Stage, StrictlyVC, and live podcast broadcasts - as well as partnered events hosted in-person and virtually. The team works closely with external agencies and internal stakeholders to drive audience acquisition, including revenue, re-engagement, and optimizing marketing program performance across several digital channels.

Job Description:

The TechCrunch Events, Marketing Manager is responsible for developing integrated marketing initiatives that build awareness, drive revenue, and provide sales enablement for TechCrunch event products. Specifically this role will develop go-to-market strategies and execute audience acquisition marketing programs including Product, Operations, Creative Services, PR, and Finance to achieve program objectives. This role will report to the Director of Marketing, TechCrunch.

Responsibilities:

• Go-to-market: Develop the strategy for launching events to the public to drive awareness and audience demand, including product positioning, pricing, persona development, messaging, timeline planning, creative campaign development, communications (website, social, email, partnerships), sales materials, and internal communications.
• Marketing Program Management: as part of the overall revenue plan, develop and execute programs that drive revenue, increase market awareness, and help educate the community about event products.
• Work closely with key external and internal agencies to execute tactical campaigns, develop visual assets, create messaging to communicate event value propositions, and engage net-new audiences
• Create and manage content calendar and timeline including setting benchmarks and reporting status regularly
• Manage internal status communications and develop creative approaches for continuous optimization
• Work cross-functionally across the organization and with outside partners to reach goals.
  
  

Requirements:

• Must be located in the San Francisco Bay Area
• 5+ years of marketing experience primarily in B2C marketing for event products or other consumer products
• Knowledge of general marketing approaches and how they are used to drive sales behavior including tactical campaign management experience of email, social, and display media channels
• Ability to develop and manage comprehensive marketing plans for a wide breadth of audiences from development of plan, through execution and measurement of success
• Ability to develop and execute on both broad and targeted creative marketing tactics to grow revenue, increase market awareness, and enhance our brand to our core audience
• Ability to manage and execute a variety of projects simultaneously
• Demonstrated organizational, interpersonal and influential communication skills are critical to effectively lead and participate on cross-functional teams: provide leadership, develop and manage project plans, prioritize activities
• Experience with executing campaigns on CRM systems, preferably Marketo and Hubspot
  
  

Additional Skills:

• Must be capable of presenting to and working with all levels of an organization, including at the VP level
• Strong analytical capabilities, a solid understanding of key financial and business metrics, and the ability to apply creative insights to analytical data
• Ability to work autonomously on assigned tasks and communicate efficiently with team members remotely across several time zones
• Strong computer skills including Google Suite, Excel, Word, and PowerPoint
• Creative, high positive energy, and an ability to execute
  
  

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion (www.yahooinc.com/diversity/) page to learn more.

The compensation for this position ranges from $82,125.00 - $171,250.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program. Eligibility requirements apply.

Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don’t require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you’ll be given notice to make arrangements.

If you’re curious about how this factors into this role, please discuss with the recruiter.

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