Executive Director, Global Brand Equity & Partnerships - MAC
Executive Director, Global Brand Equity & Partnerships - MAC
MAC Cosmetics
New York, NY
See who MAC Cosmetics has hired for this role
Pay found in job post
Retrieved from the description.
Base pay range
Principle Accountabilities
STRATEGIC
- Own and develop global brand equity strategy that elevates our efforts across brand initiatives as VIVA GLAM,
action and narrative adoption for both external and internal audiences.
- Establish a long-term brand advocacy program that provides a platform for our global communities, including
meaningful way year-round.
- Have their finger in the pulse of pop-culture and identify opportunities that position MAC as a leader in this
- Develop and implement a global Celebrity and VIP strategy to increase visibility, desirability, and exposure for
- Partner with regions/markets to roll out and localize the brand equity strategy, ensuring cultural nuances are
- Develop global award strategy across campaigns and all equity initiatives, including sustainability, social impact.
- Establish, measure, and evaluate against benchmarks and KPI’s towards yearly goals, strategic initiatives, and
strategy.
- Support VP Consumer Engagement, Communications and VIVA GLAM on brand and corporate presentations.
- Oversees all contracts and agreements for brand partnerships and talent agreements.
- Ensure departmental budget details are up-to-date, management of Celebrity, and Brand Partnership budgets
- Stay informed on all industry news, events, celebrities, reporting and analytical agencies (i.e., Tribe Dynamics,
- Build and maintain professional relationships, representing MAC externally, with celebrities, talent agencies,
- Together with team drive earned media, cultural relevance, and engagement through product placement,
- Develop a deeper symbiosis and alignment across Marketing/PR/Creative, defining the stories worth amplifying, scaling, and strengthening mutual cross-functional objectives and benefits.
- Translate and advance our values and efforts across a broad set of internal and external stakeholders, agencies, talent, and brand partners.
- Continuously identify new programs and initiatives to drive the brand vision via organic and pad activations, supporting new product launches, hero products, VIVA GLAM and other always-on-brand messages
- Work with other cross-functional teams to ensure strategic alignment and inclusion of brand equity/values in all marketing efforts.
- Partner closely with the creative and consumer engagement teams to develop engaging digital and social-first content.
- Develop and/or contribute to concept & creative briefs, go-to-market toolkits that help to advance our go-to-market strategies.
- Act as the centralized owner of brand advocacy across all marketing & storytelling touchpoints, providing a cohesive 360 plan for key initiatives.
- Represent brand at key industry events (e.g.: entertainment, fashion, art, music) and manage senior executive activity at events.
- Any other duties as assigned by management. TEAM/LEADERSHIP
- Manage the team overseeing brand collaborations, collections, talent partnerships, external brand communications, VIVA GLAM, and internal communications & employee engagement.
- Act as a leader and integral member of the overall Marketing organization with a hands-on approach from high-level strategy to execution.
- Organize, produce and/or coordinate team meetings, to build out a winning strategy and culture for the team.
- Prioritize team professional development, cultivating a group of highly skilled and well-rounded marketers that approach marketing from a cultural and brand equity lens.
- Minimum 10+ years relevant experience in similar environment, with a strong understanding of brand advocacy
- Experience in executing global strategies
- Strategic and creative mindset and ability to create strong and persuasive strategic plans and programs
- Highly developed relationship-building skills and ability to positively represent the brand to different
- Collaborate with cross functional teams bring strategies to life
- Work independently in a fast-paced environment, with a proactive and solutions-oriented approach
- Strong written and verbal skills
- Comfortable with public speaking and presenting to groups along with an ability to inspire colleagues around
- Strong organizational skills, managing multiple priorities, timeliness and attention to detail are key
- Dedication and ability to work flexible hours and travel
Job: Communications / Public Relations
Primary Location: US-NY-New York
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 247355
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.
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Seniority level
Not Applicable -
Employment type
Full-time -
Job function
Business Development and Sales -
Industries
Personal Care Product Manufacturing
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