Field Marketing Manager, West

WHO WE ARE

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

WHAT WE’LL NEED

We are seeking a dynamic Field Marketing Manager with an in-depth understanding of the Quick Service Restaurant (QSR) and Fast Casual landscape. In this role, you will collaborate closely with Brand Partners (franchisees) within your designated territory to influence and guide their marketing strategies tailored to their respective local markets.

This individual will serve as a subject matter expert on all brand local marketing initiatives and work closely with Ops partners to provide best in class Brand Partner support. They will be a strategic thinker with a proactive hands-on approach and have excellent communication skills. They must be a self-starter and thrive in a fast-paced ambiguous environment with little to no direction.

• Work with all internal cross functional partners including but not limited to Operations, Delivery, Consumer Insights, Development, and FP&A to support our strategic vision and drive growth for all assigned regions.

• Conduct market research to be able to provide effective recommendations on how to build brand awareness, increase customer engagement, and increase traffic.

• Manage, support, and track all New Restaurant Openings (NROs) in the opening process for the West Region Brand Partners.

• Work cross-functionally with the Media team to implement media support for all existing restaurants and NROs to drive positive transaction growth.

• Leverage business acumen to provide data driven marketing analysis/tactics for restaurant-level plans to address business challenges and propel consistent, positive results.

• Support all Brand Partner New Restaurant Openings including but not limited to media plans, LSM initiatives, and Grand Openings

• Proactively identify opportunities within the West Region markets to generate brand awareness and drive transaction growth

• Prepare regular communications and presentations for Brand Partners and Ops leadership including Period & Quarterly Sales Performance

• Evaluate and assess potential sponsorship or partnership opportunities for all brand partners

• Proactively identify and introduce new ideas/solutions/opportunities to address needs more effectively with your assigned region

• Other duties as assigned

WHAT YOU’LL NEED

• Bachelor’s Degree required in Marketing, or related field.
• 5+ years of experience in Marketing, Field Marketing, or relevant field required
• Quick Service Restaurant marketing experience required
• Background in restaurant and/or retail franchise experience preferred
• Local Media knowledge
• Advanced Excel & Power Point skills
• Power Bi Data experience (Other data sources are accepted)
• Strong interpersonal and relationship building skills
• Knowledge of local marketing strategies
• Up to 40% travel

WHO YOU ARE

HUMBLE: Embracing humbleness fosters a collaborative and inclusive environment, where individuals prioritize the success of the team over personal recognition, ultimately contributing to a more cohesive and effective workplace.

HUNGRY: There’s a fire in you to keep pursuing excellence. You actively seek out challenges, set ambitious goals, and consistently demonstrate a proactive approach to tasks. You have a desire to support Wingstop in our goal to become a Top 10 Global Restaurant Brand.

SMART: Not solely based on intellectual prowess, but rather on emotional intelligence and interpersonal skills. A keen understanding of others, communicating effectively and collaborating seamlessly.

SERVICE-MINDED: A selfless and dedicated focus on helping others succeed. Consistently prioritizes the needs of colleagues and the organization, willingly offering support and contributing to the overall well-being of the team.

ENTREPRENEURIAL: Takes initiative, a willingness to take calculated risks, and constantly searching for opportunities to improve processes or contribute to new ideas.

BENEFITS

Flavor Perks:

• Unlimited paid time off for exempt employees
• One paid volunteer day of your choice
• Competitive bonus structure for eligible roles
• Team member stock purchase plan
• Health savings or flexible spending account options
• 401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
• Comprehensive medical, dental, and vision benefits
• Basic life and AD&D insurance provided
• Pet insurance
• Education Assistance
• Wellness reimbursement program
• Paid maternity and paternity leave

Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.