General Produce Company

FOOD SERVICE SALES MANAGER

General Produce Company Greater Sacramento

Are you passionate about fresh, high-quality produce and skilled at cultivating lasting customer relationships? Do you thrive in a dynamic environment where innovation and excellence are the norm? If so, we have an exciting opportunity for you to join our team as a Food Service Sales Manager at our state-of-the-art refrigerated warehouse facility!

We are a leading provider of top quality produce, proudly located in Sacramento. Our commitment to quality, sustainability, and customer satisfaction sets us apart in the industry. With our focus on innovation and excellence, we're poised to revolutionize the produce distribution landscape.

As the Food Service Sales Manager, you'll be at the forefront of our sales efforts, driving business growth and fostering strong relationships with our valued customers. Reporting directly to the CEO, you'll play a pivotal role in identifying and capitalizing on new business opportunities, managing key accounts, and leading our Outside Sales Representative team to success.

Primary Purpose

As a Sales Leader, the Food Service Sales Manager identifies and develops new business opportunities, builds and maintains customer relationships, and develops strategy to support the sales channel of Food Service accounts. This role is responsible for developing strong working relationships with key existing accounts and managing the Outside Sales Representative team, responsible for account management.

Essential Functions

  • Develop annual goals, objectives, strategies and outcomes for Outside Sales, consistent with the Sales Department and General Produce Distribution strategy.
  • Develop, monitor and meet the department’s annual budget.
  • Implement sales strategy to meet the goals and forecasted sales numbers.
  • Create strategy to identify new sales opportunities with new and existing General Produce customers.
  • Provide direction to team to execute sales strategy while working with the CEO.
  • Develop and oversee programs to drive product and customer sales.
  • Stay alert to new marketing opportunities; respond quickly to changing market conditions; develops and explores new markets.
  • Appropriate time and resources to accounts based on current volume and growth opportunities.
  • Take lead Account Executive role on assigned corporate accounts.
  • Make effective use of market research.
  • Introduce and coach sales team on business trends with a view on developing new products, services and distribution channels.
  • Collaborate with Procurement and Customer Service to develop new products/channel opportunities
  • Performs other job duties as required

Additional Functions

  • Attend and participates in all staff meetings and company functions.
  • Develop knowledge base of ProducePro to be proficient in use.
  • Learn and utilizes all office policies and procedures.
  • Comply with all safety and security regulations and procedures.
  • Attend industry and local events i.e., PMA, United Fresh, FPFC, etc.
  • Other related duties as assigned by supervisor.

Qualifications

  • A thorough knowledge of the food service industry.
  • A strong knowledge of the produce industry.
  • Ability to adapt to and implement change.
  • Strong communications and people skills.
  • Excellent business development, account management and customer service skills.
  • Effective supervisory and management skills.
  • Ability to analyze and understand data.
  • Ability to perform multiple tasks and projects.
  • Proficient in Windows-based computer applications.
  • Effective time management.
  • Real-world experience, such as Chef, Kitchen Manager, Restaurant owner or Produce Manager.
  • Well-connected in the local/Northern California foodservice and/or retail business.
  • Ability to perform primary functions of this position with or without reasonable accommodations.

Education And Experience

Bachelor’s degree plus 10 years related experience. Experience in leu of a degree will be considered.
  • Seniority level

    Mid-Senior level
  • Employment type

    Full-time
  • Job function

    Management and Manufacturing
  • Industries

    Food and Beverage Services

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