Freelance Copywriter (Gaming Social)

WHO WE ARE:

Fiercely independent. Passionately creative. Fueled by data.

Ayzenberg Group, based in Pasadena, CA, is one of the largest, privately held advertising and media companies on the West Coast. A culture of curiosity, we're filled with player/coaches who care about the work from the top down, and team members with an entrepreneurial mindset. We are an equal opportunity employer.

"Okay, nice jargon, but what does that actually mean?" Good question.

Basically, we believe we can do the best work possible, while still being kind and respectful to everyone involved.

We strive to macro (not micro) manage and give all team members the support and freedom they need to thrive—both professionally and personally.

In a nutshell, whether you're a client or a team member, we want you to love it here.

WHO WE'RE LOOKING FOR:

If you’re inspired by the opportunity to build gaming centric creative that achieves high engagement and reach, this might just be the role for you.

As a Social Media Copywriter, you’ll be on the front lines of creative storytelling writing social post copy for a large gaming brand. For this role, we are looking for someone who is excited about gaming, and loves talking about what’s here, what’s next, and how it drives culture. You’re someone who lives and breathes the culture of social media and thrives at the intersection of gaming & social media.

You understand the cultural intricacies of each social platform and know how to adapt your ideas to what works best across Twitter/X, Instagram, TikTok, and everything in between. You are able to write in a playful and socially native voice, but also know how to adapt that in a way that makes sense for a gaming brand. You can also write more serious and straight-forward when needed.

Your creativity has breadth, allowing you to write and ideate content that ranges from humorous to wholesome, from meme post to educational product update.

You’re someone who loves to discuss trends, brainstorm ideas, write creatively and take pride in your work.

You enjoy video games and understand how the gaming community thrives and drives culture on social media. You are likely a player of console and/or PC games yourself.

***PLEASE NOTE: This is an ongoing FREELANCE ROLE with full-time hours, and the possibility of converting to a full-time employee assuming it's a great fit on both sides.

MORE ABOUT THE ROLE:

This role is social forward, working in the spaces of Twitter, Instagram, TikTok, YouTube, and other social platforms. The ideal candidate is socially fluid amongst these channels and must have a knack for internet humor and culture.

This position will report to the Creative Director and will focus on social content ideation and copywriting for a variety of social channels for one of the largest gaming brands in the world.

The day-to-day:

• Write social post copy that brings the brand’s voice and tone to life
• Tailor copy to different social platforms and screens of all shapes and sizes
• Merge socially native tone with brand voice tone and find the balance between the two
• Brainstorm with your team about evergreen, product centric, and trending social content and bring great ideas to the table
• Adapt socially native copy in a way that’s mindful of the tone of various games and IP
• Evaluate and shape ideas based on brand voice and tone, strategy, and production feasibility
• Collaborate with creative and strategy team members to bring ideas to life with oversight from creative leads
• Balance brand styles and social voice with exciting social first concepts
• Stay up to date on social best practices, social trends, and gaming culture
• Maintain a deep understanding of the brand and its audiences, and write with the audiences in mind

WHAT YOU'LL (IDEALLY) BRING TO THE TABLE:

• 2-3+ years of experience copywriting at an advertising, marketing, or entertainment agency/brand OR copywriting in a community manager or social media manager role.
• Ability to speak fluent internet, yet also have firm grasp classic rules of grammar and syntax
• A strong understanding of the goal, audience, and message of a social campaign and the ability to create nuanced copy to suit
• A strong sense of humor and know how to apply it in a way that makes sense for a brand
• An ability to participate in social trends as a brand in a way that isn’t ‘cringe’ or ‘fellow kids’
• An understanding of internet culture and how that impacts/inspires assets visually
• Exceptional written and communication skills with an ability to translate your great ideas into pitch slides
• A strong sense of proactivity and accountability
• In-depth knowledge of a variety of social media platforms, particularly Twitter/X, Instagram, and TikTok
• An ability to manage multiple, simultaneous projects amidst (sometimes) tight deadlines
• Desire to learn, grow, teach, and contribute in a fast-paced, creative environment
• A passion for creative problem solving and attention to detail
• Transparency, respect, and collaboration – and you understand how to thrive within a creative team
• Pride in your bookmarks and favorites. They’re overflowing with content you love and want to reference and share with others. And specifically, you know why you like it and what makes it work.
• Experience partnering with a team to ensure all content is on voice, on brand, and as
• compelling as possible
• Proven time management and organizational skills
• Previous experience with community or social media management

So, if you've read this far and have that butterflies-in-your-stomach feeling, send us your resume, we'd love to hear from you.