Growth Marketing Manager

Are you ready to join Connecticut Innovation’s vibrant community of innovators? Connecticut Innovations (“CI”) is Connecticut’s strategic venture capital arm, and we are passionate about serving our portfolio of 220+ companies across various industries, with strengths in life sciences, technology, and climate tech.

Come join one of our quickly growing portfolio companies, Jona!

Jona Overview

Jona is a technology company that uses AI to reveal the relationship between the microbiome and health, helping people find relief and be proactive in an era of rising chronic illness. At the intersection of AI and the human microbiome, Jona has developed a proprietary Large Language Model (LLM) to interpret an individual's gut. Jona’s first product is an easy at-home microbiome profiling kit that sequences the microbes in an individual's gut microbiome. Jona uses this LLM to generate a personalized interactive report with associations to conditions, symptoms, food sensitivities and produces actionable insights on food, diet and lifestyle modifications based on their health goals.

Jona is founded by Leo Grady, PhD, who is internationally recognized for his work to deliver AI in healthcare for nearly 20 years at pioneering bay area startups (HeartFlow), multinational medical companies (Siemens) and, most recently, as CEO of Paige.ai. He has built FDA approved AI applications for many areas of medicine, including radiology, cardiology and pathology that are now incorporated into standard care.

Jona is funded by Breyer Capital, Meridian Street Capital, Connecticut Innovations, and others.

Why Join Jona?

• Jona believes that fully realizing the microbiome in medicine will create whole new diagnostics, change patient pathways, develop new therapeutic classes, change nutrition, and extend human longevity!
• According to National Institutes of Health (NIH) research, 60-70 million Americans are affected by GI disorders.
• The American Autoimmune Related Diseases Association (AARDA) reports that as many as 50 million Americans are living with an autoimmune disease costing billions of healthcare spending each year. Many of these individuals struggle to find a diagnosis, relieve symptoms, and find effective therapies.
• In April 2024, Jona announced a partnership with Emerson Ecologics, a Fullscript company; Fullscript is used by more than 100,000 practitioners nationwide to manage plans for their patients.

Growth Marketer

We are seeking a highly knowledgeable and results-oriented Growth Marketer to drive our business's direct-to-consumer expansion through advanced digital marketing strategies. This role demands an expert understanding of Google Ads, Facebook Ads, conversion rate optimization, and SEO content marketing. You will strategically integrate compelling copy with dynamic multimedia content to captivate the right audience at the optimal moment. Your deep expertise will convert attention into actionable growth, significantly elevating our brand and driving our business forward.

What You'll Do

• Strategize and implement comprehensive digital marketing strategies that align with the company’s goals and growth objectives.
• Oversee and optimize paid advertising campaigns across platforms like Google/YouTube Ads and Facebook Ads, and other social media ads platforms, ensuring maximum ROI.
• Lead SEO content marketing initiatives to boost organic search rankings and drive valuable traffic.
• Oversee deployment of A/B testing and conversion rate optimization to enhance campaign performance and user experience.
• Analyze campaign performance using analytics tools, adjusting strategies to ensure optimal resource allocation.
• Prepare and present detailed reports on campaign results to internal stakeholders.
• Collaborate closely with internal stakeholders for a cohesive and integrated approach to marketing campaigns.
• Stay abreast of digital marketing trends and technologies, recommending innovative strategies to maintain competitive advantage.

Required Qualifications

• Proven track record of leading direct-to-consumer digital marketing campaigns that have significantly contributed to business growth in the areas of Google Ads, Facebook Ads, SEO, and CRO.
• Exceptional leadership skills, with a history of achieving and exceeding annual targets.
• Solid experience in managing budgets with an eye for maximizing returns and driving growth.
• Adept at analyzing marketing data, turning numbers into actionable insights and strategies.
• Stellar copywriting and editing skills, with the ability to produce compelling content that captures attention and converts.

Education and Experience Requirements

• Experience in digital marketing, with a comprehensive understanding of SEM, paid social media, content marketing, and conversion optimization.
• Experience in a marketing role at a B2B2C or B2C company
• Bachelor’s degree in Marketing, Business, or a related field.

This role may be a great match for you if:

• You enjoy working in a fast-paced startup environment.
• You have previous marketing experience for a health technology company
• You're curious and driven by a desire to uncover the relationships between the microbiome and health to guide patients, doctors and innovators to discovery and action.
• You're a high energy creative and are seeking the opportunity to collaborate with a talented team of AI experts, clinicians, dieticians, and scientists.

Jona is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.