Growth Marketing Manager

About Us:

DailyPay, Inc. is transforming the way people get paid. As the industry’s leading on-demand pay solution, DailyPay uses an award-winning technology platform to help America’s top employers build stronger relationships with their employees. This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job, while supporting their financial well-being outside of the workplace.

DailyPay is headquartered in New York City, with operations throughout the United States as well as in Belfast. For more information, visit DailyPay's Press Center.

The Role:

The Growth Marketing Manager - Consumer Financial Services is a critical leadership position to help DailyPay achieve our revenue growth goals and objectives.

In this role, you will lead the marketing strategy, planning and execution for DailyPay’s Consumer Financial Services programs covering the customer lifecycle from marketing channels & performance as well as onboarding and enrollment through usage. The role requires a solid understanding of business to consumer and user adoption programs, data analytics, campaign performance measurement, growth tactics, and lifecycle marketing. Your team will be responsible for ensuring that key metrics and goals for user enrollment and usage are achieved. If this opportunity excites you, we encourage you to apply even if you do not meet all the qualifications.

If this opportunity excites you, we encourage you to apply even if you do not meet all of the qualifications.

How You Will Make an Impact:

• Develop and execute comprehensive marketing strategies for consumer engagement and adoption programs, leveraging both direct (email, SMS, in-product) and indirect (display, social) channels
• Design tailored go-to-market plans for SME & Enterprise clients, collaborating with Sales and Technical Implementations to ensure smooth pre-launch to launch transitions
• Orchestrate integrated communication plans with internal marketing and external employee comms teams to amplify client launches
• Drive continuous improvement by analyzing launch performance, leveraging client insights, and enhancing marketing toolkits for future strategies
• Manage and optimize program performance against key metrics (enrollment, adoption, etc.) using data-driven insights and A/B testing methodologies
• Collaborate with Product Engineering and Product Marketing to identify and develop new capabilities and features
• Forge partnerships with external vendors to cost-effectively augment marketing capabilities
  
  

What You Bring to The Team:

• Bachelor's degree in a related field or equivalent experience
• 6+ years in demand generation or growth marketing, focusing on software/technology or FinTech
• Expertise in digital marketing, managing owned & paid channels, and developing impactful marketing communications
• Strong strategic problem-solving skills with a consultative approach, translating insights into consumer value and marketing strategy
• Experience leading cross-functional teams in a matrix organization and collaborating with clients
• Analytical prowess with the ability to simplify complex concepts for diverse audiences
• Exceptional presentation and value-selling skills, proficient in tools like PowerPoint or Google Slides
• Meticulous attention to detail and a solutions-oriented mindset, ensuring client success and satisfaction
  
  

Nice to Haves:

• B2C and/or B2B2C Experience
• Worked in Client Success, Sales, Marketing or a related field
• Prior work with HR buyers
  
  

What We Offer:

• Exceptional health, vision, and dental care
• Opportunity for equity ownership
• Life and AD&D, short- and long-term disability
• Employee Assistance Program
• Employee Resource Groups
• Fun company outings and events
• Unlimited PTO
• 401K with company match
  
  

#BI-Remote

Pay Transparency. DailyPay takes a market-based approach to compensation, which may vary depending on your location. United States locations are categorized into three tiers based on a cost of labor index for that geographic area. The salary ranges are listed by geographic tier. Additionally, this role may be eligible for variable incentive compensation and stock options. Where a candidate fits within the compensation range for a role is based on their demonstrated experience, qualifications, skills, and internal equity.

New York City

$111,000—$144,000 USD

Remote, Premium (California, Connecticut, Washington D.C., New Jersey, New York, Massachusetts, Washington)

$102,000—$133,000 USD

Remote, Standard

$97,000—$126,000 USD

DailyPay is committed to fostering an inclusive, equitable culture of belonging, grounded in empathy and respect, which values openness to opinions, awareness of lived experiences, fair treatment and access for all. We strive to build and develop diverse teams to create an organization where innovation thrives, where the full potential of each person is engaged, and their views, beliefs and values are integrated into our ways of working.

We encourage people of all backgrounds to join us on our mission. If you require reasonable accommodation for any aspect of the recruitment process, please send a request to peopleops@dailypay.com. All requests for accommodation will be addressed as confidentially as practicable.

DailyPay is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.