Growth Marketing Manager

About the job

As a Growth Marketing Manager at Onit you will be responsible for developing and executing strategies that drive awareness, capture demand, and generate revenue for our portfolio of software products.

The Growth Marketing Manager is an important part of our growth team that ensures we achieve (and exceed) our demand generation targets. You will thrive in this role if you are detail oriented, love using data to make decisions, and can get into the weeds on a conversion funnel.

What You Will Be Doing

• Support the Director, Growth in building a demand generation strategy that achieves our quarterly and annual goals for leads, opportunities, and revenue.
• Maintain a deep understanding of our demand generation funnel, especially our pipeline coverage and conversion rates.
• Continuously analyze our performance, finding creative ways to optimize our paid spend to build a more efficient engine over time.
• Build deep trust with sales leadership and revenue enablement, maintaining alignment around our funnel stage definitions, lead scoring, and lead rotation methodologies.
• Leverage marketing automation tools (HubSpot, Outreach) to build nurture streams and sales plays.
• Collaborate with content and design resources to ensure high-impact content is developed for lead generation.
• Design and implement, with agency partners, ongoing A/B testing roadmaps to consistently drive improved performance.
• Prepare regular reports on marketing performance, in partnership with agency resources and our marketing ops team.

What You Will Bring to Onit

• Prior experience in demand generation, growth marketing, or performance marketing.
• 3+ years in a corporate marketing setting, preferably in B2B software.
• Proven track record of developing and executing marketing projects.
• Very strong analytical skills. A data-driven decisionmaker.
• Excellent written and verbal communication skills.
• Proficient in marketing platforms (HubSpot, Outreach, Salesforce) as well as Microsoft 365, Slack, and more.