Growth Marketing Specialist

About Us

Wonderlic is focused on leading the way in fair, predictive science to create a world where everyone has and succeeds in their best job, and that starts with you! We leverage I-O science to deliver evidence-based insights to predict and maximize employee potential using simple, intuitive assessment tools, and to make sure our team is engaged and equipped to do their best work. Our team is comprised of passionate professionals dedicated to pushing the boundaries of talent assessment while maintaining a commitment to scientific excellence.

Wonderlic has always championed progressive, sustainable approaches to building a culture that allows people to do their best work while living their best lives. Here are some of the ways we do that:

• True work-life balance and flexible work arrangements – we work with you to meet your needs, and we continue to evolve our company-wide approaches to remote, flexible work
• Four-day work week
• Generous PTO plus a paid company shutdown from 12/24 to 1/1
• Ongoing professional development including attendance at professional conferences (e.g., SIOP, BIOP, SHRM, ATD, HR Tech)
• Benefits include medical, dental, vision, 401k with matching, paid new parent leave
  
  
  

At Wonderlic, we specialize in talent assessment, leveraging our expertise to predict potential. Our commitment lies in scientific advancements that empower organizations to identify and retain top talent effectively. Embedded within our approach are the principles of Industrial-Organizational Psychology, serving as the foundation for everything we do.

What Sets Us Apart:

• Scientific Precision: We apply rigorous scientific methodologies to develop assessments that accurately gauge individuals' potential and fit within various organizational contexts.
• Innovation: Our dedication to continuous improvement drives us to explore cutting-edge techniques and technologies, ensuring our assessments remain at the forefront of talent assessment.
• Impactful Solutions: By integrating I-O Psychology principles into our processes, we deliver solutions that not only meet the immediate hiring needs of organizations but also contribute to long-term success and retention.
  
  
  

Role Overview

Wonderlic is seeking a versatile Growth Marketing Specialist with a strong analytical background to join our dynamic marketing team. This role requires an individual who can leverage data to drive marketing strategies, optimize campaigns, and enhance our digital presence. This role will cover a broad range of responsibilities, including marketing automation, lead nurturing, marketing operations, newsletter management, and growth initiatives. The ideal candidate will have experience with our current tech stack and bring additional skills in data analysis, SEO, and content marketing.

Key Responsibilities:

• Campaign Development and Execution
• Develop and execute growth marketing strategies to drive user acquisition and retention.
• Create and implement email campaigns, generate email copy, manage lists, and support transactional emails.
• Build and manage diverse marketing campaigns, conducting A/B tests, and ensuring alignment with business goals.
• Create and manage sales engagement campaigns and collaborate with Revenue Ops to ensure results.
• Manage and optimize social media presence by regularly posting updates and engaging on social media, building around Wonderlic thought leaders.
• Manage nurture campaigns for lost leads and opportunities, including reviewing copy and updating rules based on data analysis.
• Manage newsletter, including ensuring lists are current, main feature copy and images are created, updating product features, and building UTM links for tracking.
• Write compelling and engaging email content that drives action and supports campaign objectives.
• Develop and manage content for various channels, including blog posts, social media, and other marketing materials, ensuring consistency in messaging and alignment with brand and SEO guidelines.
• Reporting and Analysis
• Build reports and provide actionable insights from data analysis.
• Analyze data to measure the effectiveness of marketing campaigns and optimize accordingly.
• Collect and analyze customer feedback and conduct market research to inform marketing strategies and product development.
• Review and update lead scoring rules.
• Platform and Technology Optimization
• Manage product information and campaigns on platforms including G2 and Capterra, demonstrating proficiency with key technologies
• Optimize Pardot and Salesforce for accurate campaign tracking and streamlined process management
• Leverage technology to identify growth opportunities throughout the lead and customer journey.
• Enhance the buying journey by using technology to streamline and optimize the process.
• Collaboration and Cross-functional Communication
• Facilitate effective communication and collaboration across departments including Product, Applied Science, Sales, and Customer Success to ensure cohesive marketing efforts.
  
  

Recommended Skills:

• Data Analysis: Experience with Google Analytics, SQL, and data visualization tools to measure and optimize marketing efforts.
• Content Marketing: Ability to create and manage content that drives engagement and conversions, with a particular focus on email marketing.
• SEO: Knowledge of SEO best practices to improve organic search rankings and traffic.
• Social Media Strategy: Expertise in leveraging social media platforms for growth and engagement.
• Flexibility and Adaptability: Ability to pivot strategies based on data insights and changing market conditions.
• Familiarity and proficiency with:
• Salesforce
• Pardot / Salesforce Account Engagement
• Salesforce Sales Engagement
• Salesforce Analytics Studio
• Clearbit
• LinkedIn
• Zoom Webinar
• Generative AI
• Google Tag Manager
  

Compensation:

• $65,000 to $85,000 annually based on experience and expertise.
  
  
  

Our Policy

Affirmative Action Plan/Equal Employer Opportunity (AAP/EEO) Statement: Research suggests that both the confidence gap and imposter syndrome can make members of some groups (including women, members of the LGBTQIA+ and BIPOC communities, and candidates of less traditional age, education, or background) less likely to apply for jobs when they don’t meet 100% of the qualifications. At Wonderlic, we are in the business of identifying potential, and we encourage all interested candidates to apply. 

Wonderlic is proud to be an equal employment opportunity/affirmative action employer. Here, diversity is valued and celebrated, and this is what makes us such a successful team. Wonderlic does not discriminate in employment on the basis of race, color, religion, gender, gender identity, pregnancy status, national origin, sexual orientation, marital status, disability, genetic information, age, parental status, military/veteran status, or any other factor protected by law.

In addition, we will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please get in touch with us at jobs@wonderlic.com to request an accommodation.

Disclaimer: This job description is not designed to include a comprehensive list of duties and responsibilities that are required of the employee. Duties and responsibilities may change or be assigned at any time, with or without notice.

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