Head of Brand Marketing, Fashion Brands

TITLE: Head of Brand Marketing, Fashion Brands

REPORTS TO: SVP, Marketing & Communications

LOCATED: New York, NY (hybrid)

FLSA: Exempt

JOB OVERVIEW: This position serves in a leadership function as a driver for marketing strategies and executions around Kering Beaute Fashion Brands (currently Balenciaga and Bottega Veneta). This role is responsible for managing all aspects of Brand Marketing pertaining to product launches, branded collateral, retailer marketing support, and boutique marketing. This role has an intimate understanding of product launch process, promotional calendar management and execution, and luxury department store retail business. This leadership role will also promote and maintain the intrinsic company culture that fosters the firm’s core values.

CORE RESPONSIBILITIES:

LEADERSHIP

• Oversees marketing launch strategy for both brands in the NA market
• Collaborates with Sales & Finance to build business plan
• Partner with Sales to present the brand projects to key retailers and teams
• Ideates event initiatives related to brands within scope, ensuring deadlines and budgets are met
• Main liaison with overseas brand partners to influence long-term initiatives, and to manage deliverables
• Provides P&L input and reacts to results for future programs
• Oversees management of budgets for areas of focus
• Conducts on-going competitive product, marketing, and event analysis; creates approach for quantitatively and qualitatively evaluating business and initiatives to improve programs and have positive future impact
• Coordinate the launch of key doors, analyzes the brand’s strengths and weaknesses, and provides recommendations
• Seeks to promote and cultivate the company and brand awareness with external partners
• Collaborates with departments providing shared services
• This is a new role and will continue to evolve under the direction of the Head of Brand Marketing for Balenciaga and Bottega Veneta
  
  

REQUIREMENTS:

• Bachelor’s Degree in Marketing or related field required
• 5+ years Marketing/Applied Marketing/Creative management experience; luxury sector experiences a must; beauty industry-related experience strongly preferred
• Knowledge of the US/Canadian/Mexico Beauty market
• Experience working with Luxury Department store channels, as well as Masstige Beauty Retailers (i.e., Sephora/Ulta)
• Demonstrated ability to launch products and marketing programs from concept to execution
• Excellent analytical, negotiation, written, oral and presentation skills
• Full understanding of Marketing processes and practices in Department Store & Specialty retail channel
• Strong retailer and vendor relationships
• Strong collaboration and leadership qualities and ability to manage/motivate direct reports and cross-functional teams
• Skilled at successfully organizing, prioritizing and managing multiple projects
• Ability to work in a fast-paced environment while being adaptable to change
• Comfortable working with a small team and willing to take on new challenges/opportunities as they arise
  
  

Compensation includes competitive salary ($140K + DOE), subsidized health benefits, generous PTO schedule and 401K plan.

Kering Beaute is an Equal Opportunity Employer. All applicants are considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

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