Head of Developer Marketing

Do you ever wonder what happens inside the cloud?

DigitalOcean (NYSE: DOCN) simplifies cloud computing so builders can spend more time creating software that changes the world. With our mission-critical infrastructure and fully managed offerings, DigitalOcean enables startups and small and medium-sized businesses (SMBs) to rapidly deploy and scale modern applications. As a remote-first organization, our employees, like our customers, are based around the world.

DigitalOcean is a leading developer-oriented AI and compute platform, focused on serving the needs of individual developers and small teams in the rapidly evolving cloud computing and AI landscape. Our mission is to empower developers and businesses around the world to build, run, and scale applications of any size, faster and more efficiently.

Role Overview

We're seeking a Head of Developer Marketing to lead our team of Product Marketing Managers (PMMs) focused on the developer audience. This role is crucial in driving DigitalOcean's growth by creating compelling messaging, go-to-market strategies, and campaigns that resonate with our target audience of individual developers and small teams.

Key Responsibilities

• Lead and mentor a team of PMMs, fostering a culture of innovation and developer-centric thinking
• Develop and execute the overall marketing strategy for DigitalOcean's developer audience
• Create product positioning and messaging that effectively communicates our value proposition in the cloud computing and AI space
• Design and implement go-to-market strategies for new products and features
• Collaborate closely with other teams (Growth, Developer Advocacy, Developer Content, and Partnerships) to ensure consistent brand messaging and drive product adoption
• Leverage market research and competitive analysis to inform marketing and product strategies
• Own and track the product roadmap, ensuring excellent product launches
• Build and execute campaigns to drive adoption and revenue for new products
• Oversee the creation of marketing campaigns that effectively target and engage developers
• Work with the Developer Content team to ensure alignment of content strategy with overall marketing goals
  
  

Qualifications

• In-depth experience in product marketing, preferably in developer-focused tech companies
• Proven track record of leading and mentoring high-performing marketing teams
• Deep understanding of developer audiences and the cloud computing/AI landscape
• Strong analytical skills and data-driven decision-making approach
• Excellent communication and storytelling abilities
• Experience with product-led growth strategies, marketing campaign/demand gen execution
• Ability to influence technical decision-makers and product teams
• Familiarity with developer tools, platforms, and communities
  
  

Key Performance Indicators

• Number of Qualified Leads generated and percentage that convert to paying customers
• Conversion rates from outbound campaigns to product signups
• Activation rates for new products/features, customer retention rates, and churn rates
• Marketing activities influence developer mindshare
• Growth in market share relative to competitors (win/loss analysis, AR placement)
• Customer Feedback and NPS score
• Team performance and feedback during annual employee surveys
  
  

Why You’ll Like Working for DigitalOcean

• We are proud to work here. You’ll be a part of a cutting-edge technology company with an upward trajectory, who are proud to simplify cloud computing so builders can spend more time creating software that changes the world. As a member of the team, you will be a Shark who thinks big, bold, and scrappy, like an owner with a bias for action and a powerful sense of responsibility for customers, products, employees, and decisions.
• We prioritize career development. At DO, you’ll do the best work of your career. You will work with some of the smartest and most interesting people in the industry. We are a high-performance organization that will always challenge you to think big. Our organizational development team will provide you with resources to ensure you keep growing. We provide employees with reimbursement for relevant conferences, training, and education. All employees have access to LinkedIn Learning's 10,000+ courses to support their continued growth and development.
• We care about your well-being. Regardless of your location, we will provide you with a competitive array of benefits to support your overall well-being, from one-time work from home stipend to wellness allowance to flexible time off policy, to name a few. While the philosophy around our benefits is the same worldwide, specific benefits may vary based on local regulations and preferences.
• We reward our employees. The salary range for this position is between $225,000 - $258,000 based on market data, relevant years of experience, and skills. You may qualify for a bonus in addition to base salary; bonus amounts are determined based on company and individual performance. We also provide equity compensation to eligible employees, including equity grants upon hire and the option to participate in our Employee Stock Purchase Program.
• We value diversity and inclusion. We are an equal-opportunity employer, and recognize that diversity of thought and background builds stronger teams and products to serve our customers. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
• This is a remote role