Head of Marketing

The Head of Marketing will be a vital member of the leadership team of the North American division of Edged Data Centers. This position will be responsible for developing and executing a comprehensive marketing strategy to enhance brand visibility, drive customer acquisition, and support business objectives. This role requires a deep understanding of the data center industry, exceptional leadership skills, and a proven track record in creating impactful marketing campaigns that drive exceptional results. The ideal candidate will be a strategic thinker with the ability to blend creativity with data-driven decision-making.

The Head of Marketing needs to be an agile, team-focused individual, with proven professionalism, who is comfortable in a rapidly changing environment. The right person is trustworthy with confidential information, highly organized, self-motivated, has excellent communication skills, can think strategically, and works equally as well independently as with a team. Edged strives to maintain smooth operations and achieves this by empowering our people, by providing autonomy and flexibility in the way we work, by developing a habit of constant, open communication, and by creating a culture of excellence, appreciation, trust, and respect.

About Edged Data Centers

Edged is a fast-growing provider of sustainable data centers and energy infrastructure. The company builds and operates a global network of ultra-efficient, AI-ready data centers with waterless cooling for colocation, hyperscale and build-to-suit customers. The highly differentiated infrastructure platform is the first large-scale, global deployment of waterless cooling platform-wide and transforms data center growth into a catalyst for sustainable development. Edged is backed by a deep proprietary technology stack that will include renewable microgrid systems, ultra-clean generators, and waste-to-fuel solutions. The platform is designed for rapid deployment with more than a dozen new data centers operating or under construction across Europe and North America and a gigawatt-scale project pipeline.

The North American division of Edged is a joint venture between one of the largest private multinational corporations in the world and an affiliate of Endeavour. Endeavour is a purpose-driven organization helping innovators to develop and launch breakthrough solutions for global challenges in the areas of energy, water, and waste. Endeavour companies are made up of passionate change-makers who want to leave the world better than the way we found it. Today, Endeavour is deploying solutions that are immediately scalable and deliver both high financial returns and positive impact, including EV charging, waterless data center cooling, and advanced energy systems.

Key Responsibilities

Include but are not limited to:

Strategic Planning:

• Develop and implement a robust marketing strategy aligned with the company’s goals and objectives.
• Identify market trends, customer needs, and competitive dynamics to inform strategic decisions.
• Set clear marketing objectives and KPIs, and oversee the execution of marketing plans to achieve them.

Brand Management:

• Strengthen and elevate the company’s brand identity and positioning in the market.
• Ensure consistent messaging and branding across all channels and touchpoints.
• Manage brand reputation and address any potential issues that may arise.
• Work with internal EDC Sales, Platform Delivery, Investment, and Product teams to draft content for outbound comms (coordinate with external agency on execution)
• Work with executives to prep interview and speaking opportunities to raise the profile of the brand in a strategic way

Campaign Development:

• Create and oversee innovative marketing campaigns and initiatives that drive lead generation and customer engagement.
• Develop content strategies and oversee the production of high-quality content for various platforms, including digital, print, and events.
• Leverage all brand assets, templates/guidelines and messaging
• Adapt communications to specific project needs
• Oversee the execution of regional and local outreach communications
• Support planning and execution of US events and sponsorships (leverage brand assets, coordinate globally)
• Manage award strategy and submittals (coordinate globally)
• Market Research and Analysis:
• Conduct market research to understand industry trends, customer preferences, and competitive landscape.
• Analyze marketing performance data to measure effectiveness, optimize campaigns, and report on results.

Budget Management:

• Develop and manage the marketing budget, ensuring effective allocation of resources and achieving a positive return on investment.
• Monitor expenses and optimize marketing spend based on performance metrics.
• Stakeholder Collaboration:
• Collaborate with sales, product, and other departments to align marketing efforts with overall business objectives.
• Build and maintain relationships with external partners, agencies, and vendors.

Skills & Requirements

Education / Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.
• Proven experience (10+ years) in marketing roles, with a significant portion in leadership positions, within the data center industry
• Strong understanding of data center industry trends, challenges, and opportunities.
• Demonstrated success in developing and executing comprehensive marketing strategies that drive business growth.
• Excellent leadership, communication, and interpersonal skills.

Specific Skills / Abilities

Proficiency in digital marketing, content creation, and data analysis tools.

Ability to think strategically and creatively, with a focus on results and performance metrics.

Additional Role Information

• The United States targeted base salary pay range for this position is: $175,000-$230,000 + bonus (this range will vary by location and experience)
• This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending and HSA accounts; paid holidays; unlimited PTO; employee assistance program; and other company benefits.
• This position is Bonus eligible.
• Compensation for the role will depend on a number of factors, including your qualifications, skills, competencies, and experience and may fall outside of the range shown.

Great Place to Work

Enjoy…

A fast-paced, entrepreneurial culture focused on innovation.

A flexible, autonomous work environment.

A culture of respect, learning, and excellence.

Experienced, highly talented experts as team peers.

Growth and travel opportunities.

A team of change-makers having a significant impact on people and the planet.

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Position: Head of Marketing

Full-Time or Part-Time: Full-Time

Reports to: Chief Revenue Officer]

Location: Remote

Contact: edcrecruiting@edged.us