Head of Marketing Technology and Data Strategy
Head of Marketing Technology and Data Strategy
Get It Recruit - Executive
Cornelius, NC
See who Get It Recruit - Executive has hired for this role
We are looking for a talented individual to spearhead and innovate within our marketing technology framework. This role will focus on expanding our reach to new and existing audiences through a continually evolving marketing technology stack. Responsibilities include ensuring all marketing technologies are seamlessly integrated, optimized, and align with our marketing strategy and business objectives.
Key Responsibilities
- Marketing Technology Strategy: Develop and implement a marketing technology strategy that aligns with overall business goals.
- Platform Selection & Integration: Evaluate and select appropriate marketing technology platforms, ensuring seamless integration and data flow across systems.
- Project Management: Manage marketing technology and data analytics projects, ensuring they are delivered on time and within budget.
- Data Integrity & Analytics: Oversee the accuracy and integrity of marketing data, utilizing analytics tools to measure campaign effectiveness.
- Leadership: Lead the marketing technology team, promoting growth and development as the team expands.
- Collaboration: Work closely with the VP of Marketing to inform strategy and optimize product and promotion targeting in collaboration with revenue stream owners.
- Data & Reporting: Manage data analytics dashboards and report on customer segmentation and campaign performance to key stakeholders.
- Agency & Vendor Management: Co-manage relationships with digital agencies and partner with the technology team on the digital roadmap.
- CRM & Loyalty Strategy: Develop and manage strategies for CRM and loyalty platforms, focusing on challenges, offers, and rewards.
- Innovation & Improvement: Identify trends and opportunities to enhance brand awareness using the marketing technology stack.
- Cross-functional Teamwork: Build relationships with key leaders across departments and manage high-profile projects in a fast-paced environment.
- Thought Leadership: Lead presentations as a subject matter expert in marketing technology and analytics.
- Successful completion of technology projects
- High adoption and satisfaction rates for implemented technologies
- Accuracy and integration success of data management
- Positive campaign performance metrics such as ROI, conversion rates, and engagement
- Efficiency gains from automation and data-driven insights
- Effective vendor and budget management
- Strong team performance, productivity, and development
- Continuous innovation in processes and technologies
- Bachelor's degree in Marketing, Information Technology, Computer Science, or a related field
- 7+ years of experience in a marketing technology or related role
- Strong knowledge of marketing automation platforms, CRM systems, and data analytics tools
- Expertise with Google Analytics, including GA4
- Excellent leadership, communication, and project management skills
- Strategic thinker capable of methodical execution
- Familiarity with data privacy laws and regulations (e.g., GDPR, CCPA)
- Strong interpersonal skills and a collaborative mindset
- Experience with project management platforms like Wrike
- Organized, proactive, and reliable approach to work
- Thorough understanding of direct marketing principles
Employment Type: Full-Time
-
Seniority level
Director -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Staffing and Recruiting
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