Head of Marketing Technology and Data Strategy

Position Overview

We are looking for a talented individual to spearhead and innovate within our marketing technology framework. This role will focus on expanding our reach to new and existing audiences through a continually evolving marketing technology stack. Responsibilities include ensuring all marketing technologies are seamlessly integrated, optimized, and align with our marketing strategy and business objectives.

Key Responsibilities

• Marketing Technology Strategy: Develop and implement a marketing technology strategy that aligns with overall business goals.
• Platform Selection & Integration: Evaluate and select appropriate marketing technology platforms, ensuring seamless integration and data flow across systems.
• Project Management: Manage marketing technology and data analytics projects, ensuring they are delivered on time and within budget.
• Data Integrity & Analytics: Oversee the accuracy and integrity of marketing data, utilizing analytics tools to measure campaign effectiveness.
• Leadership: Lead the marketing technology team, promoting growth and development as the team expands.
• Collaboration: Work closely with the VP of Marketing to inform strategy and optimize product and promotion targeting in collaboration with revenue stream owners.
• Data & Reporting: Manage data analytics dashboards and report on customer segmentation and campaign performance to key stakeholders.
• Agency & Vendor Management: Co-manage relationships with digital agencies and partner with the technology team on the digital roadmap.
• CRM & Loyalty Strategy: Develop and manage strategies for CRM and loyalty platforms, focusing on challenges, offers, and rewards.
• Innovation & Improvement: Identify trends and opportunities to enhance brand awareness using the marketing technology stack.
• Cross-functional Teamwork: Build relationships with key leaders across departments and manage high-profile projects in a fast-paced environment.
• Thought Leadership: Lead presentations as a subject matter expert in marketing technology and analytics.
  
  

Key Performance Indicators (KPIs)

• Successful completion of technology projects
• High adoption and satisfaction rates for implemented technologies
• Accuracy and integration success of data management
• Positive campaign performance metrics such as ROI, conversion rates, and engagement
• Efficiency gains from automation and data-driven insights
• Effective vendor and budget management
• Strong team performance, productivity, and development
• Continuous innovation in processes and technologies
  
  

Qualifications

• Bachelor's degree in Marketing, Information Technology, Computer Science, or a related field
• 7+ years of experience in a marketing technology or related role
• Strong knowledge of marketing automation platforms, CRM systems, and data analytics tools
• Expertise with Google Analytics, including GA4
• Excellent leadership, communication, and project management skills
• Strategic thinker capable of methodical execution
• Familiarity with data privacy laws and regulations (e.g., GDPR, CCPA)
• Strong interpersonal skills and a collaborative mindset
• Experience with project management platforms like Wrike
• Organized, proactive, and reliable approach to work
• Thorough understanding of direct marketing principles
  
  

This opportunity is ideal for someone who excels in a fast-paced, collaborative setting and is enthusiastic about utilizing technology to enhance marketing efforts. If you have a passion for data-driven decision-making and want to significantly impact our marketing initiatives, we encourage you to connect with us.

Employment Type: Full-Time