Influencer Marketing Coordinator

Job Overview:

As the Influencer Marketing Coordinator, you will play a key role in managing our micro-influencer program and community engagement initiatives. You will support the Senior Manager of Influencer Marketing in executing influencer campaigns, building relationships with micro-influencers, and fostering a vibrant community around the Sunday Riley brand.

Key Responsibilities:

Micro-Influencer Seeding & Community Management (50%):

Micro-Influencer Program:

• Manage micro-influencer sendouts, strategy, communication, and recruitment, ensuring timely execution of all plans.

Community Engagement:

• Engage daily with micro-influencer posts/stories on Instagram and TikTok.
• Foster positive, trusted relationships with existing and prospective micro-influencers.

Performance Tracking and Listening:

• Track performance metrics and complete weekly Powerpoint summaries
• Assist in post-campaign analysis across paid and earned influencer marketing efforts.
• Monitor daily metrics via software dashboards to ensure all activity is captured.
• Report on trends, content, and collaborations within the influencer community.

Budget

• Track monthly budget and invoices from start to completion

Content Coordination (45%):

• Support the Senior Manager of Influencer Marketing with creator outreach, day-to-day communications, and content review for mid, macro, and mega influencers.
• Support cross functionals with nano influencer strategies.

Always On Support (5%):

• Day to day negotiations and communication with influencers
• Assist with outreach for event attendance and integrated activations.

Preferred Qualification And Experience

• 2+ years of experience in influencer marketing or social media management, preferably within the skincare or beauty industry.
• Strong understanding of social media platforms, particularly Instagram and TikTok.
• Excellent organizational and project management skills.
• Strong communication and relationship-building abilities.
• Proficiency in using marketing tools and software for influencer management.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Passion for skincare and staying updated on industry trends.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

What We Offer

This role offers the opportunity for interested candidates to work in an ever-changing growing company that is passionate about its products. Operating within a fast-moving industry and dynamic category, the successful candidate will find at Sunday Riley the open, creative and collaborative work environment everyone seeks for themselves.

EEO

Sunday Riley actively creates a culture of inclusivity and respects that diversity in the workplace leads to a positive and stronger team. It is our policy to provide equal opportunity for all employees, contractors, and prospective employees, regardless of race, color, national origin, age, pregnancy, sex, sexual orientation, gender identity or expression, veteran status, disability, genetic information or any other criteria protected by applicable federal, state, or local law.

Social And Environmental Responsibilities

We produce the best products possible, and never sacrifice quality or effectiveness for financial gain. We are committed to promoting Human Rights, including equality, diversity in the workplace, and inclusivity of products. We provide the highest-level customer care, customer experience, and attention to customer safety. We strive to meet sustainability goals and initiatives, for a cleaner planet. Our company’s social and environmental goals are as strong as our employees’ awareness and performance towards those goals. We are mission-driven and expect our employees to be accountable and aligned with our company value