Influencer Strategist (Contract)

Employee Applicant Privacy Notice

Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The role

SoFi is seeking an Influencer Coordinator to support the implementation of influencer marketing across SoFi’s brand and product initiatives.

This is a unique opportunity to support and execute an ambitious influencer strategy, spearheading creator campaign initiatives across sourcing, pitching, contracting, and measurement. You will partner closely with our internal team members, including our in-house creative studio, product marketing managers, data science, legal, compliance and media teams to drive awareness, consideration and member growth across SoFi’s product suite.

What You'll Do

• Support and execute influencer campaign approach and tactical plans in partnership with brand and product partners
• Source, evaluate, and pitch influencer talent, ensuring influencers meet brand guidelines and deliver on campaign objectives
• Develop influencer briefing materials that lead to compelling, ownable content
• Support contracts and content approval in partnership with SoFi Legal and Compliance, ensuring content adheres to regulatory guidelines
• Support influencer campaign measurement and reporting, identifying if content was successful and applying learnings to future campaigns
• Partner with media and performance teams to develop influencer assets for paid social channels
• Assist with influencer/talent hosting for key SoFi events as relevant, ensuring partners have a seamless experience
• Coordinate travel logistics and booking for influencers/talent as needed
  
  
  

What You'll Need

• Undergrad degree
• 1-3+ years of experience in marketing (experience in social media and influencer marketing a plus)
• Understanding of social channels (existing and emerging) and what makes for great social influencer content
• Strategic thinker who thrives in a fast-paced environment
• Strong writing and communication skills
• Strong analytical skills
• Strong EQ and ability to assess nuance in conversations and react accordingly
  
  
  

Compensation And Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

The Company hires the best qualified candidate for the job, without regard to protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

New York applicants: Notice of Employee Rights

SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.

Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

Internal Employees

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.