Lifecycle Marketing Manager

Wine Enthusiast Companies is a Certified B Corporation and the ultimate source of innovation and information around wine. Founded in 1979 by Adam and Sybil Strum, the company is composed of Wine Enthusiast Commerce and Wine Enthusiast Media. Embodying the commerce side, the Wine Enthusiast Shop provides premium wine-lifestyle products, reaching millions of consumers globally via direct mail, an e-commerce site, and a business-to-business division. Representing the media side, Wine Enthusiast magazine is an award-winning print publication and online resource that showcases wine news, food trends, and more than 25,000 ratings and reviews annually. By the end of 2023, WineEnthusiast.com reached 4.5 million monthly pageviews and is the industry leader with the most traffic of any wine media website. Wine Enthusiast events include the annual premier Wine Star Awards gala. Together, Wine Enthusiast Companies is the indisputable hub for everything wine. We bring wine to life.

Wine Express is the exclusive wine-shop partner of Wine Enthusiast, featuring curated selections from around the globe. WineExpress.com is a wine retail site that offers customers quality wines at value prices.

Lifecycle Marketing Manager

Wine Enthusiast is seeking an experienced and innovative Lifecycle Marketing Manager to join our team. The ideal candidate will have a passion for ecommerce, customer retention, and a deep understanding of multi-channel marketing (A passion for wine and the wine lifestyle is a definite plus!). As the Lifecycle Marketing Manager, you will be responsible for developing and executing strategies across email, text, and browser push notifications to drive customer engagement, retention, and overall channel growth. This role will report to the Digital Marketing Director.

Responsibilities

1. Strategy Development:

• Develop and execute a comprehensive lifecycle marketing strategy, integrating email, text/SMS, and browser push notifications to engage customers across their entire journey.
• Align lifecycle marketing efforts with broader business goals, focusing on customer retention and LTV.
• Collaborate with marketing, product, and customer service teams to ensure seamless communication across all touchpoints.

2. Multi-Channel Campaign Planning and Execution:

• Plan and implement targeted, data-driven campaigns across email, text, and push notifications, including promotions, new product launches, and seasonal events.
• Own the end-to-end process from campaign ideation to execution and reporting, ensuring consistent messaging across channels.

3. Automation and Customer Journey Optimization:

• Develop and optimize automated workflows across email, text/SMS, and push notifications, including welcome series, cart abandonment, post-purchase sequences, and win-back programs.
• Continuously refine lifecycle marketing strategies to maximize customer retention and lifetime value.

4. Segmentation and Targeting:

• Leverage customer data to create segmented, personalized campaigns that are relevant to each customer’s unique journey.
• Implement A/B testing across all channels to optimize messaging, timing, and overall campaign performance.

5. Performance Analysis and Optimization:

• Monitor KPIs, providing actionable insights to improve campaign effectiveness.
• Implement continuous testing and optimization strategies to drive engagement, retention, and revenue.

6. Cross-Functional Collaboration:

• Collaborate with the creative team to produce compelling content and visuals for multi-channel campaigns.
• Work closely with the analytics team to use data insights for targeted and performance-driven campaigns.
• Work with an in-house email developer to code campaign communications.
• Partner with the tech team to ensure seamless integration of lifecycle marketing tools and platforms.
• Leverage product and inventory teams to work with the best product insight data and coordinate new product announcements.

Qualifications:

• Bachelor’s degree in Marketing, Business, related field, or similar experience.
• Proven experience in lifecycle marketing with a focus on email, SMS, and push notifications within the e-commerce/DTC industry.
• Strong understanding of lifecycle marketing best practices, customer segmentation, and marketing automations.
• Experience working with platforms such as DotDigital, Klaviyo, Attentive, or similar email and SMS marketing tools.
• Analytical mindset with the ability to interpret data, report on key metrics, and optimize performance.
• Excellent project management, communication, and collaboration skills.
• Creative thinker with a passion for developing personalized and engaging customer experiences.
• A passion for wine and wine lifestyle is always a plus!

If you are excited about working in a dynamic, fast-paced environment and have a proven track record of driving customer engagement and retention through multi-channel lifecycle marketing, we encourage you to apply for this exciting opportunity at Wine Enthusiast.

Education:

Bachelor's Degree

Location:

This position offers flexibility with the option to work remotely or in a hybrid capacity, at our corporate office in Valhalla, NY.

Wine Enthusiast was born from a passion to bring a fine wine experience to the everyday. Our love for wine goes beyond the bottle. We value family and community. We believe wine is a conduit that brings people together and that every pour brings celebration to life’s moments, big and small. We’re a family-owned business with a big heart, led and run by wine lovers working together to create new and better ways for you to explore and enjoy the exciting world of wine.

Our Core Values:

PASSION

We’re not just a company; we’re a community. Our job is to enhance the lives of others, making the wine industry and all its offerings accessible and enjoyable. Delighting and educating our consumers is at the core of everything we do.

COLLABORATION

We believe in the power of working together, sharing ideas, and leveraging our collective talents to achieve our goals. We mentor those we lead and surround ourselves with people who drive us to do more than our personal best.

INNOVATION

We values those who think outside the box to elevate the company. We celebrate change, appreciating that a nimble culture attracts talent and motivates team members to push the envelope and build our business for the future.

TRANSPARENCY

Communication and integrity are the cornerstones of our relationships with each other and our customers. We speak openly about our achievements and challenges, with the goal of helping each other grow.

EMPATHY

We support our employees with patience and understanding, recognizing that work hours represent a substantial percentage of one’s time. We encourage a diverse mindset that helps us better reflect the evolving wine culture.

JOY

We recognize that our business is not just about numbers, but also about people. As a family business, we honor the importance of our employees’ home lives. We encourage fun, discovery, adventure and health for our teams.

At Wine Enthusiast, we are committed to fostering a diverse, equitable, and inclusive workplace.

We believe that diversity of thought, background, and experience enhances creativity, innovation, and problem-solving. We are an Equal Opportunity Employer (EOE) and do not discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status.

Our commitment to diversity and inclusion extends beyond compliance; it's integral to our culture. We actively support employees from all backgrounds and experiences, and we value the unique perspectives they bring to our organization.

As part of our commitment to fair hiring practices, we have adopted "ban the box" policies to provide individuals with criminal records a fair chance at employment. We consider all applicants on their merits and qualifications, considering their ability to perform the job.

We recognize the importance of supporting underrepresented communities, including individuals with disabilities. If you require accommodations during the application or interview process, please let us know, and we will provide reasonable assistance to ensure a fair and equitable opportunity.

Additionally, we are dedicated to supporting local communities where we operate. We believe that a strong local presence fosters economic growth and strengthens the social fabric. We actively engage in initiatives to give back and make a positive impact.

We invite you to join us in our journey toward a more inclusive and diverse workplace. Your unique background and experiences can contribute to our shared success.

If you share our values and are excited about the opportunity to work in an environment that promotes diversity, equity, and inclusion, we encourage you to apply for this position.

Wine Enthusiast is an EOE and strives to build a diverse and inclusive team. We encourage applications from candidates of all backgrounds, abilities, and experiences.